I don’t improve my clients’ lives, I transform them. Often radically. 

My speciality is taking people and making them more of who they really are.

A journalist once asked me: ‘What makes you qualified to be a coach?’ For starters, I’ve built a great life for myself, one that fits who I am perfectly.

I grew up poor. Came to London at 22 with no money (by bus for 27 hours because I couldn’t afford a plane ticket), no formal education, and barely speaking any English. I’ve spent the first six years working in fashion retail which I’ve found uninspiring to say the least. When I set up my coaching practice at 28, I was £5k in credit card debt. For the first 26 years of my life, I was useless with women. And for most of my life, I was really skinny (which for most guys is almost as bad as being fat).

Now I do what I love, with the people I love, living and working in a penthouse overlooking the biggest landmarks of my favourite city in the world, at the hours of my choosing, and there is absolutely nothing (within reason) that I cannot afford. I couldn’t possibly be more happy with my dating life. I go on mini holidays monthly, staying in the best hotels and eating at the best restaurants everywhere I go. I’m in a better physical shape than vast majority of the population. 

When I say ‘You can have it all’, I’m speaking from experience, not just repeating a fancy catchphrase.

I believe, beyond any doubt, that I can be anyone, have anything, and be with anyone I want. Through 13 years of personal development, I’ve eliminated all limiting beliefs (the vulnerabilities I have remind me that I am still very much human though).

I also believe that everything I’ve got, you can have, too. And more. If you’re willing to do the work, that is.

Over the last seven and a half years, I’ve worked with around 350 men and women on a one-to-one basis; I’ve spoken at around 250 events on a wide variety of personal development and business topics; I’ve written a book and 100 articles.

I’ve been interviewed on a number of TV channels, including the BBC and Sky News, and featured on Eamonn & Ruth: How The Other Half Lives and Made in Chelsea. I’ve also been interviewed and written articles in magazines such as Forbes, The Times (print and online), The Telegraph, The Observer (print and online), Evening StandardMetro, City Matters (print and online), H EditionSquare Mile, Mayfair Magazine (print and online), Spear’s (print), City A.M. (print), Arabian Business Magazine, Portfolio Magazine (print and online), Luxury Lifestyle Magazine, and High Living (print and online).

I was included in the prestigious ‘Spear’s 500’ guide (their first ever feature of a personal coach). It’s a ‘Who’s Who’ guide to the key players in the UK’s wealth management community, and has been acclaimed as a ‘must have’ reference guide by family offices and high net worth families.

I’m in The Coaching Movie – the world’s first full-length coaching documentary featuring the likes of Jack Canfield, John Demartini and John Gray.

I’m on a lifelong mission to bring personal coaching to the awareness of as many people as possible. Over the years, I’ve seen the profound effects it has had on my clients, other coaches’ clients, as well as experiencing it myself.

Other things you might like to know about me:

• I’m OCD.

• I’m not always happy.

• I’m 36 and I can’t drive.

• I’m a failed jazz trumpet player.

• I occasionally coach my coaches.

• I can’t handle heat nor spicy food.

• I always laugh at my jokes. Others occasionally join in.

• My extreme confidence is sometimes mistaken with arrogance.

• I’m prepared to try everything once. Except for heroin. And sex with a man.

• In everything I do, I aim for perfection and occasionally settle for excellence.

• I am as materialistic as I am spiritual and as egocentric as I am compassionate.

• I’m very much a dog, rather than a cat (I don’t trust those little fuckers) person.

• People say that my kitchen looks like it has never been used. That’s because it hasn’t.

• I used to be a lifeguard, but today I don’t even like swimming. Or any other form of cardio for that matter.

• I don’t have a TV, I don’t watch the news, I do spend more time watching Netflix (on my laptop) than anyone I know though.

• I used to think that I’m a man and therefore I can’t wear pink. Now I think that I’m the man and therefore I can wear whatever the hell I want.

• I know very little or nothing about most things, but there are a few things I know exceptionally well and they are: people, personal development, and psychology of success and winning.

• If I could have a dinner with any 12 people (dead or alive), I would go for: Muhammad Ali, David Attenborough, Miles Davis, Gandhi, Ricky Gervais, Jesus, Steve Jobs, Bobby Kennedy, Elon Musk, Barack Obama, Jim Rohn, and Arnold Schwarzenegger.

• My ex-girlfriend was the most beautiful woman I’ve ever seen. I still vividly remember that romantic moment when I first saw her on Tinder. She’s always complained that my work was more important than her. That’s because it was, as much as I loved my girlfriend.

• Despite my (often dark) humour, unconventional dating life, non-religious views, and overall political incorrectness which might suggest otherwise sometimes, I’m actually a feminist, and massive on racial equality, religious equality, sexual orientation equality; equality, period.

• It took my parents 10 years to get over the fact that I quit school at 17. Now, when I can and do support them in a big way (which I consider to be one of my biggest and certainly most meaningful accomplishments in life), they don’t even mention it anymore funnily enough.

• Amongst other things, I’ve been called Ferrari, Russell Brand, Gordon Ramsay, Chuck Norris, and the dominatrix of coaching. I don’t know about the last one, but you get the idea. I’ve also been described as a hybrid of Wendy and Wags (characters from my favourite show Billions).