My personality and coaching style are too much for most people, which I’m okay with because I’m not a coach for most people anyway.

I only work with winners. I work with people who either are successful already, or at the very least, have firmly decided to become successful. 

Everyone needs someone, but you’re not just like everyone. That means your ‘someone’ can’t be just anyone either. You need someone who’s well-versed in the language of success and winning, who understands its joys and its pains the way you do.

I turn away those who aren’t a good fit; those who would be too much hard work, or those I know I would struggle to deliver a remarkable result with. The only way I can assure a very high success rate is by only working with ‘my people’. The selected ones will receive the value far exceeding their both monetary and time investment in the process.

I’ve coached a wide variety of extraordinary individuals from their 20s to their 60s. I’ve worked with a former NASA engineer, a man so smart I could barely follow his train of thought; the head of a big law firm in Mayfair; the CEO of an energy company in Nigeria; a senior designer at Paul Smith; a guy who turned a £4000 investment into a quarter of a billion pound properly portfolio – in 10 years; a brilliant Bulgarian dancer; a YouTuber and radio presenter; the CEO of two companies, producing movies as well as breeding racing horses as a hobby with a net worth of £100m; an international sex and intimacy expert from Denmark; a bank owner; a former Specialist Humanitarian at the UN; a former professional rugby player turned a multi-millionaire entrepreneur from Yorkshire; the CEO of an insurance company; a Lithuanian actress who auditioned for the Bond girl in Skyfall; two former Google executives; a best-selling children’s books author; a head of the youth charity; the HR director of a very successful fine dining company; a wicked Iranian artist; a woman who lead an international expansion of one of the UK’s celebrity chef restaurants; the chairman of an international bank, who is also running for President of his country in 2021 (in fact I still work with him, it’s been four years and I can’t get rid of him. Just kidding, he’s an absolute sweetheart); and hundreds of other men and women, many of whom I consider to be friends today. 

If you like to play small and be average, that’s your choice and I respect that. However, we are not right for each other. I only work with people who aim for gold in this game of life.

It’s not important to me whether you’re a man or a woman, how old you are or where you’re from. What’s important is how committed you are to the process; how badly you want to change something in your life. When the commitment of the client meets the expertise of the coach, there is nothing that cannot be achieved.

My clients work with me because they’re ready to go to the next level. They’re ready to go outside of their comfort zone and reach a new high.

I serve them powerfully, without fear of hurting their feelings or ego. I help them to achieve the best results as quickly as possible using my signature no-bullshit approach. I’m often the only person in their lives who has the balls to be brutally honest with them. The only person who can make them see what they cannot see themselves. Sometimes your best thinking is wrong, and I’m going to tell you when I think so. No matter who you are.

It’s okay if you don’t fully believe in yourself and the impact you can make in the world when you come to me. I will believe for both of us, until you do too. My job is to make you feel great about yourself and your life. And I do just that.

Most people lead mediocre lives. On their deathbed they look back and regret those lives. Not my clients.