When a journalist once asked me what makes me qualified to be a coach, I said that for starters I’ve built a pretty damn good life for myself, one that suits me perfectly. It hasn’t always been the case though…

I came to London at 22 with no money (by bus for 27 hours because I couldn’t afford a plane ticket) and barely speaking any English. I spent the first six years working in fashion retail, which I found uninspiring to say the least. When I set up my coaching practice at 28, I was £5k in credit card debt. For the first 26 years of my life, I was useless with women. And for most of my life, I was in okay shape at best.

Now I do what I love with the people I love. I live in and work from a penthouse overlooking the biggest landmarks of my favourite city in the world and when I travel, I stay in the best hotels and eat at the best restaurants everywhere I go. There is nothing I haven’t ‘achieved’ in my dating life. And I’m in the best shape ever.

When I say ‘You can have it all’, I’m speaking from experience, not just repeating a fancy catchphrase.

I see no limits, no obstacles, I see everything as possible. I believe that I can be anyone, have anything, and be with anyone I want. I also believe that you can have all of this too, and more, if you’re only willing to do the work.

Starting in 2011, I’ve spent over 10,000 hours working with over 500 people. I’ve also spoken at around 250 events on a wide variety of personal development and business topics, I’ve written a book100 articles, and more recently made over a 100 of short videos.

I’ve been interviewed on a number of TV channels, including the BBC and Sky News, and a number of radio stations and podcasts. I’ve appeared on Eamonn & Ruth: How The Other Half Lives, Made in Chelsea and in the world’s first full-length coaching documentary Leap. I’ve also been interviewed by – or written for (print and/ or online) – Forbes, The Times, The Observer, Mayfair Magazine, City A.M., Spear’s, GQ, The Guardian, The TelegraphEntrepreneur, City MattersSquare MileLuxury London, Evening Standard, MetroArabian Business Magazine, Portfolio Magazine, and Luxury Lifestyle Magazine.

I’ve been included in the prestigious Spear’s 500 (a ‘Who’s Who’ directory of key players in the UK’s wealth management community and a ‘must have’ reference guide by family offices and HNW families) every year since 2017, featured on The Telegraph’s list in the ‘Best Life Coach’ category, and recognised as one of the Top Personal Coaches by the Coach Foundation.

I absolutely believe in coaching. Over the years, I’ve seen the profound effects it has had on my clients, other coaches’ clients, as well as experiencing it myself.

Other things about me:

• I’m OCD.

• I say fuck a lot.

• I’m not always happy.

• I’m 39 and I can’t drive.

• I’m a failed jazz trumpet player.

• I’m an avid investor (mainly crypto and angel).

• I’m very much a dog person rather than a cat person.

• I always laugh at my jokes. Others occasionally join in.

• My extreme confidence is sometimes mistaken for arrogance.

• I’m prepared to try everything once. Except for heroin. And sex with a man.

• In everything I do, I aim for perfection and occasionally settle for excellence.

• I am as materialistic as I am spiritual, and as egocentric as I am compassionate.

• People say that my kitchen looks like it’s never been used. That’s because it hasn’t.

• I took so much MDMA in my late teens that my body became immune to it. Now my only ‘drug’ is wine really.

• My mother taught me to love everyone and my father to take shit from no one. This is something I live by every day.

• Amongst other things, I’ve been called the Ferrari, Russell Brand, Gordon Ramsay, Chuck Norris, the king, and dominatrix of coaching…

• I know very little to nothing about most things, but there are a few things I know exceptionally well: people, personal development, and the psychology of success and winning.

• Despite my often irreverent humour and overall political incorrectness, I’m actually a pacifist, feminist, and massive on racial equality, religious equality, sexual orientation equality, and equality, period.

• If I could have dinner with any eight people I don’t know personally (dead or alive), I would go for: Muhammad Ali, David Attenborough, Dave Chappelle, Miles Davis, Ricky Gervais, Steve Jobs, Barack Obama, and Jim Rohn.

• ‘Michael Serwa has the kind of enigmatic charm, good grace and subversive darkness that makes innocent young people go down dangerous paths in Victorian novels’ according to David Levesley – a former News and Features Editor at British GQ…

• It took my parents 10 years to get over the fact that I quit school at 17. Now that I can support them in a big way, which I consider to be one of my biggest and certainly most meaningful accomplishments in life, funnily enough they don’t even mention it anymore.