When a journalist once asked me what makes me qualified to help people with their lives, I said that, for starters, I’ve built a pretty damn good life for myself, one that suits me perfectly. It hasn’t always been the case, though…

I came to London at 22 by bus for 27 hours because I couldn’t afford a plane ticket and barely spoke English. I spent the first six years working in fashion retail, which I found uninspiring, to say the least. When I set up my coaching practice at 28, I was £5k in credit card debt. For the first 26 years of my life, I was useless with women. For most of my life, I was in okay shape at best. And some of the limiting beliefs I used to have were so ridiculous that you wouldn't believe them.

Now, I do what I love with the people I love. I live in a penthouse overlooking the most prominent landmarks of my favourite city. I've travelled the world, staying in the best hotels and eating at the best restaurants everywhere I go. I couldn't have asked for a better dating life. I’m in the best shape ever. And I live fearlessly, seeing no limits.

None of this is to brag but to illustrate that when I say ‘You can have it all’, I’m speaking from experience, not just repeating a fancy catchphrase.

Starting in 2011, I’ve spent around 13,000 hours working with over 500 people. I’ve also spoken at around 250 events on various personal development and business topics and written a book and 100 articles.

I’ve been interviewed on several TV channels, including the BBC and Sky, as well as countless radio stations and podcasts. I’ve appeared on Eamonn & Ruth: How The Other Half Lives, Made in Chelsea, and Leap, the world’s first full-length coaching documentary. I’ve also been interviewed by or written for GQ, The Guardian, The Telegraph, Entrepreneur, City Matters, Square Mile, Luxury London, Evening Standard, Metro, Arabian Business Magazine, Portfolio Magazine, and Luxury Lifestyle Magazine.

I’ve been included in the prestigious Spear’s 500 (the definitive guide to the top private client advisers and service providers for HNWI) every year since 2017, featured on The Telegraph’s list in the ‘Best Life Coach’ category, and recognised as one of the Top Personal Coaches by the Coach Foundation.

I absolutely believe in coaching. Over the years, I’ve seen the profound effects it has had on my clients (41 share their success stories here) and other coaches’ clients, as well as experiencing them myself.

Other things about me:

• I’m OCD.

• I say fuck a lot.

• I’m 41 and I can’t drive.

• I’m a failed jazz trumpet player.

• I'm an angel and crypto investor.

• I always laugh at my jokes. Others occasionally join in.

• I practise radical honesty and radical open-mindedness.

• I’m not always happy and will forever be a work in progress.

• My extreme confidence is sometimes mistaken for arrogance.

• I've always been a maverick. And the black sheep of my industry.

• I'm the type who will always tell you when you have food in your teeth.

• I’m prepared to try everything once. Except for heroin. And sex with a man.

• In everything I do, I aim for perfection and occasionally settle for excellence.

• I am as materialistic as I am spiritual, and as egocentric as I am compassionate.

• People say that my kitchen looks like it’s never been used. That’s because it hasn’t.

• I took so much MDMA in my late teens that it stopped working. Now, my only ‘drug’ is wine.

• Amongst other things, I’ve been called the Ferrari, James Bond, Gordon Ramsay, Chuck Norris, king, and dominatrix of coaching…

• Three of my clients got married as a direct result of our work together, but to my mother’s despair, I have no plans to start a family myself.

• I know very little or nothing about most things, but I know a few things exceptionally well: people, personal development, and the psychology of success and winning.

• Despite my often irreverent humour and overall political incorrectness, I’m a pacifist and feminist, and I feel very strongly about racial equality, sexual orientation equality, religious equality, and equality, period.

• If I could have a one-to-one dinner with any eight people I don’t know personally (dead or alive), I would go for Muhammad Ali, David Attenborough, Dave Chappelle, Miles Davis, Ricky Gervais, Barack Obama, Jim Rohn, and Arnold Schwarzenegger.

• It took my parents 10 years to get over the fact that I quit school at 17. Now that I can support them in a big way, which I consider to be one of my most significant and meaningful accomplishments in life, funnily enough, they don’t even mention it anymore.