My personality and coaching style can be too much for most people, which is okay as I’m not a coach for most people.

I work with winners. People who are either successful already or on their way to becoming successful. I am to my clients what sports coaches are to athletes, and my clients are the equivalent of Olympic athletes.

I’m the first choice for CEOs, HNWIs, entrepreneurs, executives, doctors, lawyers, and other high achievers and their children for a good reason: we live and think in a similar way, and I’m well-versed in the language of success and winning, understanding its joys and pains, just as they do. Everyone needs someone but you’re not everyone. That means that your ‘someone’ can’t be just anyone either.

I often work with strong individuals with big personalities and/ or the smartest people in the room. They have a hard time finding a coach they think can handle them and/ or meet them at their level. When you get to a certain point in life, everyone is afraid to tell you the truth. I’m never afraid.

My clients included a NASA engineer, an Olympian, the chairman of a leading global bank ranked in the top 20 bankers in the world, a Saudi prince, two founders of FTSE AIM 100 company, a lieutenant-colonel in the British Intelligence Corps, both the CEO and MD of the UK's No. 1 estate agency which was voted top out of 15,000 offices, a cardiologist who has received the highest public honour from the president of his country for his contribution to cardiology (an equivalent to the British OBE), the CEO of an insurance company, the owner of a horse racing track, a professor of economics, a bank CEO, a billionaire’s daughter, and a baron’s son.

I serve you to my best capability without fear of hurting your feelings or ego. I will often be the only brutally honest person in your life, the only person who can make you see what you cannot see yourself. Sometimes even your best thinking is wrong, and I’m going to tell you when I think so, no matter who you are.

And listen, it’s okay if you don’t fully believe you can become who you want to become or achieve what you want to achieve when you first come to me. I will believe for both of us until you do, too.

Most people lead mediocre lives. On their deathbeds, they look back and regret those lives. Not my clients.