Fitz Andrew

A pivotal moment in my life came 10 years ago when I suffered a heart attack. This experience drove me to focus on becoming the best version of myself and making a meaningful contribution to the world.

Over the past decade, I’ve worked to establish my independence and create a sustainable career that aligns with my values. I reached a point where I decided to fully commit to working independently. Recognising this was probably my final opportunity to make this transition, I knew I needed support, so hiring a coach was the next step. I first encountered Michael’s work seven years ago during my coaching training, and he stood out to me as someone whose approach resonated deeply. When I made the decision to transition to full-time independence, he was the first person I reached out to.

I chose Michael because I knew he would both support and challenge me. His blend of accountability, insight, and challenge was exactly what I needed. His style—relentlessly focused yet deeply supportive—was a perfect match for the type of coaching relationship I sought.

Michael’s coaching focused on two key areas: branding presence and personal growth. He gave me practical, detailed advice on refining my branding, marketing, and presentation. Each session left me with actionable insights that produced tangible results, often through small yet impactful adjustments. Beyond the practicalities, he helped me reflect on who I needed to become to sustain long-term success. His influence inspired me to embrace my authentic self, which translated into a unique way of presenting myself.

Since working with him, I’ve noticed a shift in how others perceive me. I’m now showing up differently—more aligned, confident, and impactful. Michael encouraged me to share my story openly, including the challenges I’ve faced. I’ve learned that vulnerability and authenticity help me connect with people on a deeper level, which is vital for my work on inclusivity.

This coaching came during a year of significant life changes: I moved house, became a grandfather, lost a close friend, and transitioned from caring for my mother (who has dementia) to setting up a new life. These changes could have been overwhelming, but he helped me approach them with focus and a positive mindset. For example, I organised my move and set up my new home in just six weeks—something I wouldn’t have achieved so efficiently before.

On a practical level, I now feel much more confident in how I present myself in the market. Working with Michael has been one of the most significant investments I’ve made in over 20 years, and I’m determined to translate that into tangible results in terms of income, impact, and presence.

He is unlike any other coach I’ve encountered. He breaks conventional coaching rules, and it’s precisely this unconventional approach that makes him so effective. He’s engaging, warm, and direct—challenging when necessary, but always committed to your success. If you’re ready to be held accountable and pushed beyond your comfort zone, he is the coach for you.

What stands out most is Michael’s unwavering dedication to his clients. He’s 150% invested in your success, often more than you might be yourself. His ability to balance challenge with encouragement is rare and invaluable. It’s clear his goal is to help you become the best version of yourself.

Working with Michael has been transformative. It’s not just about the coaching sessions; it’s about the mindset shift that comes from being influenced by someone with such clarity of purpose and authenticity. The investment in his coaching isn’t an expense; it’s an investment in becoming the version of yourself that you know you’re capable of being. If you’re serious about your growth, Michael will be with you every step of the way, pushing you to realise your full potential.