Read Testimonial
Abeer Al Matooq
Life & Corporate Coach, Author, Founder of Thrive Consultancy
thriveme.net
"I’ve had a number of careers in my life, and I tended to stick around for one or two years at a time. I got into HR because I wanted to help people shine, something that I’m really passionate about. It turns out that’s not what a career in HR is like - it’s much more transactional. I didn’t get to build up relationships, and the corporate aspect meant people put limitations on what they believed they could do. So, I wanted to step out and get into a career where I could make a real impact. Until I could do this, I would be eternally frustrated.
I googled Life Coach in all possible ways, and Michael's name kept coming up! So, I got in touch. What was going through my head was “Why would he want to work with me?” I had a lot of self-doubt, but I got over myself, sent him a message, and he replied in two hours. I met him two weeks after that, and we started working together 10 days later. When you know, you know.
I was deciding whether to work with a business mentor, or go to a coaching school. For me, that was one of the biggest decisions to make, as either way I would be putting myself in debt. After the consultation, I slept on it. I decided that I had to work with him. He has everything I wanted in terms of the coaching practice: a fantastic client list and a reputation that means he doesn’t need to market himself too much to get his clients. I wanted to have that, so I wanted to learn from the best.
I quit my job within five months, and thanks to him I now have a steady stream of clients, and I am a confident, motivated and committed to my coaching.
His daily support is amazing. He says he takes up to 24 hours to reply, but I’ve never been waiting longer than two! Him and his short, pointed and highly supportive voice messages make all the difference in those wobbly moments.
I also got support from other coaches who worked and trained with Michael, which gave me another network to reach out to and receive the support from. Whilst coaching schools do this, Michael does this too. He links his coaches together to create that support network. He doesn’t give you a magic pill and you have to do the work, but he always turns up with bags of enthusiasm and commitment, if you show it yourself.
The biggest result was in my confidence growth. I thought I was good with people before, but if I look back on where I started, my growth has been huge. The other big result has been my prices. There is no way in the world I imagined I would be charging what I charge now as a coach. It’s five times the amount I was charging when I started.
The investment piece was the biggest hurdle I had to overcome. Going into debt to work with him was a big deal. I worked a lot on my mindset, but I’m so glad I did. If I had to do it again, I wouldn’t do anything differently. I’m making my financial return back and I know it’s only going to go up.
Michael as a coach is fierce and fun. He stretches you far out of your comfort zone, because that’s what gets results. He will coach you where you need coaching, where you might not enjoy it. For example, I hated being on camera, and now there is a video testimonial of me on his website! We have a mentor/mentee relationship which has been invaluable. His knowledge of the industry, of client issues and challenges, as well as coaching itself, is second to none.
He’s also really approachable. He loves what he does and you feel that. He is far kinder and more generous than he lets on. He might come across arrogant and full of himself on his website, but when you meet him you know he genuinely has your best interest at heart. He gives everything he’s got 24/7.
If you’re thinking of working with him, just fucking do it!"
Lisa Hopper
"I was on a year-long sabbatical from my sales representative job as I was made redundant from my company. I was fortunate to be able to take a year off work as I really needed to recalibrate myself, redefine my life, and figure out how I would move forward. I asked myself a lot of questions about what I was doing with my life and what I could do differently. I felt stuck in my career and I felt frustrated as I was not living to my full potential.
I found out about Michael when I was wondering if it was possible to make money as a life coach, so I typed that question into Google and found an article about Michael being the most successful coach in the UK. I read more about him and watched some YouTube clips and I was intrigued by his approach and his openness. After six months, I worked up the courage to contact him and he replied immediately. My initial consultation went really well. I felt that Michael really listened and understood me and what I wanted to achieve in my life. I felt so comfortable in his presence, so I chose to work with him. Most importantly, I saw in Michael what I wanted to achieve myself, and although this was the more expensive option, I knew it was right for me.
What I wanted to get from working with him was the ability to set up and run my own coaching practice using my creative skills, and this is exactly what I have done. Michael never left me with the slightest doubt as to whether he believed in me, and that was so important - to work with someone who saw me for who I am and who believed in me and in my ability to do what I wanted to be doing. I believe it is priceless to have someone in your life who understands you and who has the capacity, intelligence, and open-mindedness to really tune in to who you are and give you the tools to achieve whatever you want to achieve. He really got me on that path and for that I will be forever grateful. I now constantly have at least five active clients that I work with, and I also have long-term client relationships where I can feel that people really start flourishing. I'm passing on the support that Michael gave me to my own clients and that's very fulfilling.
He also gave me practice clients to kick-start my coaching practice. He helped me set up ads which helped me to get my paying clients fast. He helped me to raise my prices, which is something that I was shy about in the beginning, but he really encouraged me to set the price at the right level and not to sell myself short.
I tend to do things slowly, so the speed by which everything unfolded the moment I started work with Michael was quite breath-taking and a very joyful journey, so I haven't looked back and I haven't regretted one single penny. Even now, I still feel he is a good friend of mine who will be there whenever I need him, and I might ask him again to coach me at some point. I would say every result that I got from him was exactly what I was hoping for. I was hoping for this boost of energy and self-confidence and for first-hand experience of how it feels to run a coaching practice. That's exactly what he gave me, but what was unexpected was the intensity of joy I felt in the outcomes and the degree to which it worked. Michael truly believed in me, that I had all the skills that I needed to be a coach which gave me the confidence I needed.
My return on investment from working with him was immediate. The level of inspiration I got, the level of encouragement, and then having my own life coaching practice. Michael really managed to blow out all self-doubt and I have never regretted one single penny of that investment. Michael communicates very well and is very precise, you can tell that this is very important for him as a person. I would say he is one of the most personable and nicest guys I've ever met in my life. He's also very generous with his time and the last session we had was almost three and a half hours. Michael really gives everything to his clients, and people in his life in general.
I honestly believe that the decision to start working with him was the most important decision I made in the last few of years of my life. Michael will get you where you want to go, just throw yourself in, trust the process, and you will be rewarded."
Tomas Wey
"My assessment scores at our first conversation were much higher than Michael anticipated, so he asked me - what do you need my help with? I wanted to change the shape of my business after 15 years in it, to reduce the amount of training and increase the coaching work. I wanted to shift my revenue streams and do more of what I loved.
I've noticed a pattern - I was feeling stale in my business, as I had felt before in my corporate career and whenever I was doing the same type of work for too long. I felt like I was losing my edge and I needed some new ideas. I needed to reignite the enthusiasm for my business.
Having been in the personal development industry for 30 years , I was still looking for a coach who would suit me, and so it was great to find Michael. I knew he was the man who could challenge me and take my business to the next level. He was and still is the only person I would work with as my coach at this stage in my career.
I love his straightforwardness, his challenging nature and the way he says what he thinks. He always has your interests at heart and always has your back. The main thing I loved is that he works very systematically and is highly organised, just like me. He designed his business in a way which excited me, as it’s exactly what I wanted.
The results I got were multifaceted: I established a systematic way of integrating the private client work with the existing business client work. I was struggling with this before working with him, but now I’m very happy with my structure, it works brilliantly for me.
The results were fast. In one of the first conversations we had, he told me “You have to stop being a coffee-shop coach”, which I did immediately. I started repositioning myself from a social coach to a professional one.
I also got my website right and learnt much more about marketing. I know he’s always at the end of WhatsApp. I know he has my back, which is really useful. Even when you’re a very seasoned coach, you always need a place to bounce things back. He is that for me.
What I didn’t expect was to get a fellow coach as an ally and a friend. This has been gold dust. Once you’ve worked with him he’ll always have your back, both professionally and personally. Even though he’s at the top end of the market, he is still a wonderfully kind man.
When Michael first told me his fees, my initial thought was “Can I justify that?”. I’ve got my ROI 10 fold. With the benefits in confidence, mindset and revenue stream, it’s paid for itself big time. I would encourage people to just go for it if you’re not sure - he always overdelivers.
He isn’t a textbook coach. He's brilliant but he does things his way. He’s a mix between a coach and a mentor. He’s able to adjust his style depending on who he’s working with. He’s direct and tells you exactly what he thinks. He’s very true to himself and brings this out in you.
If you’re thinking of working with Michael, do what I did. Book the initial consultation. I didn’t actually have any intention of working with him, I just wanted to meet this guy. The consultation exceeded my expectations and totally inspired me to work with him.
It’s one of the best things I’ve ever done and the best money I’ve ever spent. I strongly encourage you to do the same."
Sandra Webber
"I was a branding strategist for almost 10 years. I loved the industry and was successful, but I was ready for something new. My growth was starting to slow down and I wanted to contribute in a greater way. I decided to leave corporate, which was a huge decision. I became a Mum at the same time and knew it was time for a big change.
I am a career woman and needed clarity on what I was going to do next. It was one of the most challenging times in my life. I have always placed a very high value on my career and I love my work. I was at a stage where there was a lot of uncertainty, and I felt frustrated and overwhelmed. I started to explore what was out there to support me and I came across Michael.
When I read Michael’s bio, I was immediately drawn to it. His tone and language was fast-paced, action-focused, very direct and no-nonsense, which was exactly what I wanted. At the initial consultation I actually got results there and then, so I knew I wanted to work with him straight away.
I needed the backing of a strong coach.
I didn’t hold back when Michael asked me what I wanted to achieve through coaching. I wanted impact, and I invested because I wanted to ensure I’d see change. I wanted clarity, which I got at the first consultation. After that, it was about how to bring it to life and launch my coaching business. This required courage from me as this was a big shift. The biggest benefit of working with him was the capacity to actually begin coaching within three months. Not just the website creation and article writing desk work, but going out and mastering the craft. I will be forever thankful for this.
Working with Michael helped me to establish the mindset I needed to achieve my goals. He has this capacity to instill confidence in you, at time which is particularly uncertain, and knowing he has your back is a huge benefit, too.
What stands out to me most is the pace at which we worked together. Things get done quicker, with more precision, courage and excitement with a coach, and it’s definitely something I experienced working with Michael.
I saw results quickly, which came from him helping me see what I've learnt in my previous industry. For me this was branding, so we weren’t starting from a clean slate, but using what I already had to push forward, fast.
Michael’s support wasn’t just in his coaching. When setting up a business as I was, I needed people of different expertise to help, and his huge network supported that completely.
Being coached was a new experience for me. I didn’t completely understand the benefits, or how tangible the results could be. I still look back and feel very grateful that I made that initial investment. I got my return over and over again.
As a coach, Michael is extremely professional in all respects. As a client, you then return that level of professionalism. Yes, he’s very direct and no-nonsense, but as a person he also has a huge heart. His belief in me as a person was huge, and right at a time of uncertainty and self-doubt, it was absolutely critical. The sessions were always fun, I always looked forward to them, even traveling from Cardiff to have them face-to-face. His humour and fun approach to life allows you to open up and experience the transformation in a way that’s got a lightness, which is invaluable in a changeable period which can feel very heavy.
Sinead Millard
"Before I started looking for a coach, I had actually been coaching for two years myself and I was really struggling to make money from the business that I was running. I recognised that I was a good coach but I didn't know the other side of the business (finance, strategy, etc.) and I was looking for someone who could help me with this.
It was really affecting my life because living in London, which is without a doubt one of the most expensive cities in the world, you definitely want to be earning enough money and while I had the clients coming in I just wasn't pricing myself at the right level. It was then affecting my self esteem because each month I didn't have enough money to do the things that I wanted to do so then it was affecting my happiness, and I just didn't know how to change the cycle I was in. It got to a point where I thought ‘how much longer can I go on like this, how much can I continue with my business?’ I felt desperate and was really looking for someone to help me.
I came across Michael on Google search and when I was looking at his website I couldn't quite work out what I thought about him so I sent his website to my mum and asked her to have a look. She said I had to go and meet with him because he sounded totally off the wall but really interesting. I reached out to him through his website and he responded to me incredibly quickly, that's something that he is always incredibly good at - responding very quickly. He then arranged a consultation with me and I instantly clicked with him.
I chose to work with Michael because my connection with him was instant, he had this energy which is incredibly contagious and I just knew that he was going to help me. I felt confident that he could support me with everything that I needed support with.
One of the biggest benefits that I experienced from working with him was that he really helped me with my confidence, not that I was an unconfident person before, but he really elevated me as a person and helped me see my value which I was seriously lacking, not just in a monetary sense but also in a personal sense. We also restructured my whole business which was something that I was really struggling to do on my own. I felt really supported, not just within the time that I was working with him but I feel supported going into the next stage of my business career.
The results were almost instant. Coming away from my consultation I really felt so electric and I think that within moments my business had actually started to change, even in the weeks between my initial consultation and the first session with Michael. It was within the first month of working with him I started to see the results in a monetary sense.
One of the things which was really great about my coaching is that he pushed me into launching a podcast and this was something that I had been quite hesitant about in previous months. The podcast was fantastic, it added a totally different dimension to my business and I thoroughly enjoyed interviewing people and sharing a different take on wellness.
I definitely got a return on my investment from working with Michael. From a monetary point of view, I’ve made back the money that I spent on the coaching, but I will also forever take with me the wonderful techniques and snippets that he has taught me and that's something that you can't really put a price tag on.
As a coach Michael is fair but he’s firm. He will push you into doing things that you don't necessarily want to do, or that you do want to do but there are limiting beliefs that you put in place and he will hold you accountable for all of these things. As a person, he is incredibly funny, charismatic, kind and caring. I really felt like he cared about my business as well which I think is an incredibly important asset when you're working with someone. He was always at the end of the phone with 24/7 access via Whatsapp which is incredibly useful and you feel very supported with everything that he has to give you.
Don't think twice. Working with Michael was the best thing I could have done at the time, not only for my business but also personally, it was exactly what I needed and I couldn't put a price on what he has taught me. I'm 100% more confident now and I really respect my time and what I have to offer. If you're thinking of working with him just book a consultation because I promise you - you're not wasting your time."
Tori Boughey
"Before I started with Michael my business was going well; I'd started to sell more impressive courses to more interesting people but what I was finding was that as I was getting more ambitious clients and therefore I really needed to sharpen up and get to the highest level I could, whether that be about my branding or the service I was providing.
I've always been ambitious and self-assured, but as I saw my business improving, I knew that there were still feelings of imposter syndrome especially as I was now getting clients who were very successful. I started feeling that maybe I'm not really at that level and that I needed guidance to get to a level where I could feel completely comfortable working with the types of clients that I was now attracting.
I remembered working with a client about five years ago who told me that he'd worked with Michael and it had been a life-changing decision for him. It was almost like the Universe gives you signs when you need them the most. Michael’s name had also recently been featured on a podcast that a friend was creating as the coach for the elite, getting people from a good level to achieving excellence.
The decision to reach out to him was easy and there was no competition. I didn't look at any other coach. I'm very intuitive sometimes in the way that I think and the fact that Michael's name kept popping up meant that I wanted to reach out to him and find out more so that I could be sure that he was the right person for me.
The time I walked in for the initial consultation, Michael was dressed immaculately in an amazing apartment in Mayfair. I already knew that this was the type of person that I wanted to work with, especially as I am very professional but sometimes lack that attention to detail.
One of the things that I was looking forward to was developing my own practice and my own ideals were immediately represented in Michael’s environment. During the consultation, there was a tiny speck of dust on the top of one of his windows that no one would ever notice in a thousand years and Michael had apologised that there was a speck of dust there. So I already knew that he was highly attentive to detail but also that he had a humility where he wasn't pretending or putting on a front as being someone that he's not.
The consultation played out very much like a coaching session, he asked me questions about my aspirations, my vision and my goals. He was also able to answer a lot of my questions and by the end of the three hours, I left the room feeling energised and that I'd already got a lot of help from him. I was inspired to take up the coaching as we were already developing a relationship.
I was very clear with Michael at the start that I'm someone who works well with accountability. I like to say, ‘these are my goals; this is what I want to achieve by this time next week or in two weeks’ and then I want him to hold me accountable. He took that on board, we made a list of action steps at the end of each session that I would need to take and update him on by the following session. What I found was that it was quick and easy to fix a lot of the branding problems that I was having and to make my image look much better online. I also found as I worked with Michael, that the focus shifted a little bit more onto working on my mentality. I consider myself to be positive, I'm very capable of dealing with high-pressure situations but Michael would call me out if I said something that was slightly defeatist. Anytime I said I can't do this or I'm finding this difficult, he would encourage me to reframe it. When I told him about some of my personal circumstances, some of my relationships or some of the business practices that I was doing, he would challenge whether I was living up to my full potential.
The sessions evolved into Michael helping improve my mindset, the way that I was thinking and considering my future and my vision. I found that every time I left his place, I was walking taller and straighter, feeling energised. I felt like I was communicating with someone with strong values and who seeks excellence in everything that he does.
I am now working with my clients, similarly to how Michael worked with me, in challenging people to evaluate their own standards. When I'm talking to a high-net-worth individual or a 'high-value' client, I walk into those sessions knowing that I can give them a level of coaching that they haven't experienced before. I know that I am the quintessential professional when I'm working with the types of people that I'm working with now.
The results for my business improved instantly. My website improved, my YouTube channel banner was changed, everything across all of my platforms and branding was integrated. What I hadn't anticipated, as a social skills and dating coach, was that Michael helped me to look at my own relationships. I've always had a very active social life and it's something that's important. When I asked him about his social life, he said, ‘my clients are my social life, I work with amazing people and they are also some of my best friends.’ He encouraged me to look at the relationships in my life, to be more attentive to the people that I was spending time with, and more selective with people in general. I knew that he would help me with the business side but I hadn't noticed some of the obstacles of my own mind when it came to my personal life that Michael helped to illuminate for me.
The return on investment was almost immediate for me. Michael encouraged me to raise the prices and raise the value of the courses I provide because he allowed me to see what my time was worth.
Michael takes a really great interest in you personally and in how your life actually is, he really wants to know who you are as a person and to bring out the best in you.
I knew that my future self would look back with pride on the decision to take this plunge. So for anyone thinking about it, all I can say is: you're at the side of the cliff, you're ready to go off the edge, the parachute is there and you're going to be okay. You just have to jump."
Sam Overton
"I've been an elite triathlon coach for well over 10 years now, working with and around some of the best athletes in the world of sport today. Over the last four years, I've also dipped my toe in the water of mindset coaching by going into companies and addressing staff in a way that helps them become better within their industry and their life in general. It all started when I had a phone call one day and someone wanted me, from a triathlon coach point of view, to come into their company and give a presentation about what it would be like to achieve something as an athlete and take that dynamic and mindset and put it into the workplace. It worked really well and from there on in, over the last four years, I've done little bits and pieces, going into colleges, companies and businesses, passing on my mindset and knowledge on how you can get an athlete from nothing to something and how to implement that into the business world and life in general. But it was never really a full-time thing for me. Then about 18 months ago, I decided that I wanted, not to come away from triathlon coaching, but to add another arm to my already existing coaching platform.
I first came across Michael on YouTube. I found him quite intriguing and believed that he delivered what he was talking about. I went on Google, researched more and then arranged a consultation.
We hit it off from the first word. It was very much a two-way conversation, it wasn't me just sitting there listening to him, he wanted to understand who I was, my background and the trigger points. I knew 100% I wanted to work with him.
I chose Michael because he has a no-bullshit attitude that works really well with me. My belief is that in this industry, there are so many people out there that sugarcoat the truth. I know, coming from being a triathlon coach that you need truth in order to get the best out of an athlete and for that athlete to achieve at a very top level. They need to hear the truth, it does hurt, but it gets results - it's the same in life. I've always questioned why there are so many life coaches out there who don't actually address the factual evidence of why people are not successful. Michael resonated with me plus he was so much more successful in his industry than anyone out there.
What I got out of the process was clarity. I wanted to understand whether I had the right skillset in order to transfer my current knowledge in producing a champion and implement it when working with ‘everyday people’. Michael gave me the clarity that I have all the skills in my locker to do the same with a champion sports person as I would with a business person, it just reiterated for me that by approaching it in the same way, but just in a different kind of industry, I'd excel straight away. It's still early for me, but it's almost like he’s given me the green light to just go and do it.
The investment I put into working with Michael initially felt as way too much. The reason I felt like that was because, coming from being a triathlon coach and having already tapped into the personal coaching industry over the last four years, I felt that I didn't really need Michael as such. But over the number of sessions that we had, I realised very quickly that the confirmation and clarity that he gave me, the world that he opened up to me, the people he has introduced me to along the way, and the little touches he puts in the sessions made this a worthwhile investment. I would recommend to anyone who has reservations about doing the same thing to just go for it and roll with the risk factor - you need to speculate to accumulate.
Michael and I hit it off straight away because he gets on your wavelength very quickly and he hits the points at the right time. For me that was really important because I don't want to be dealing with somebody that's going to skirt around the edges. I want someone to hit it hard where it is, give me the answers and if he couldn’t give me the answers, we’d talk about it and explore the possibilities of potentially doing something else. He was never afraid to tell me something I didn't want to hear, even if it hurt, it was welcome constructive criticism and that's what I really loved.
As a person, Michael is a really nice guy. He gets on a very personal level with you; he asks about your world you live in outside of work, he'll talk to you about life in general, and this is all before you actually explore the business elements. For me, that's what you really want, you want to feel very comfortable in addressing matters, but the reason you are comfortable is because he gets down on that level with you.
If you've done your research and understood the kind of guy that Michael is with his no-bullshit approach, you should reach out to him and see whether the glove fits."
Perry Agass
"Before working with Michael, I was a nutritionist without a business. My business was a wish. I had been working with another coach for 18 months, but I had no clients. I needed a coach who was already successful in building his own business and could help me build mine.
I wanted to help people - but you can’t do that if you have no clients. I was gutted to have studied for three years but was still unable to help people. I was at my breaking point and was even looking for jobs in my old career in finance, which I had hated and had burnt me out.
I realised I needed a mentor. Someone who was ahead of me, to help me understand what it takes to build a successful business, instead of just doing things without a clear strategy in place.
I decided to work with him immediately because he had what I wanted. He is highly professional and has a very strong personality. I have a strong personality too, so I needed someone who wasn’t just going to agree with me all the time.
I wanted to learn how to get clients and within a month with Michael I had turned my two enquiries into clients. What he was teaching me worked. Now, I know exactly how to get clients, I give them what they need, and they have excellent results.
The most unexpected thing I found was that I needed to work on myself as much as my business. I realised the weakness in my business was a weakness in me: consistency. Not that I am not consistent in my business, but that I am not consistent in looking after myself, and that has a direct impact on my business.
Michael is both the sweetest and the harshest person. You never know what he’s going to say, but he’s always helping you to get where you want to be. I really hate him sometimes - when I want comfort he doesn’t babysit me, but pushes me. Equally though, when I’m really harsh with myself, he is there to congratulate me, remind me how far I’ve come and tell me not to be too hard on myself. I love him for that.
Should you work with him? It comes down to how much you want to get results. I asked myself ‘Is it worth having that money in my bank account with a business that doesn’t work, or do I want to do something about it?’ It was a big bet for me, but it’s proven to be a winning one."
Severine Menem
"Before I met Michael, I had been running a marketing agency for 12 years. The business was going well, but it wasn’t really making me happy, which had a knock-on effect on my approach to my relationship and how I was with my newborn baby. I was coasting. I knew that I had more to offer the world, but I just couldn’t work out how.
I wasn’t being the best dad or husband because all my energy was spent on trying to get my agency up and running, and I wasn’t even happy with that.
I met Michael through a business course run by Daniel Priestley called Key Person of Influence, where I was going through a lot of confidence challenges. He recommended Michael, but it took me a while before I approached him as I’d seen him before at other events and thought he was a bit arrogant.
We eventually spoke a few times at other events, and one day he suggested we have a no pressure consultation. I could really feel he just genuinely wanted to help me, and not only did he want to, I knew he could as well.
At the first meeting, he just got me. We had a chat about all sorts of deep and meaningful things, but Michael cut to the chase and said ‘Look, if you want to make changes in your life, you can’t just keep on doing the same old thing.’ I committed there and then. I’d spoken to coaches before, but he was the first person I met who I felt understood me and could actually help me make those changes.
He isn’t a straight-laced, grey-haired, suited and booted coach or consultant who holds back. He will call you out, every time. He’s very Michael. He’s the best at what he does in the UK, if not the world, in my opinion, and I now know that his persona isn’t arrogance, it's confidence and self-belief.
When I went through a serious breakdown, I ended up on the side of a train track. I’m still here, so it was ok. The first thing I did was go home and spoke to my wife. The second person I spoke to was Michael. What transpired was that I was deeply unhappy with my lifestyle and I knew I had more to offer business owners. I told Michael I wanted to help people build businesses, not websites. He just asked, “So why aren’t you doing that?” He really cares about his clients. He spoke to me and supported me out of the breakdown and really showed me a side of him that many don’t expect.
He made me realise that I had lots of skills, which led to me setting myself up as a business coach. I immediately closed down my marketing agency and thoroughly enjoyed my paternity leave, which was a major part of my coaching with Michael; getting something back for me, which was getting to know my family better and spending more time with them. I’ve moved from being a humble, not-very-confident agency owner, to a very confident coach who has helped scores of entrepreneurs grow their businesses in huge ways, has spoken at lots of events and has written another book!
He said it might not be immediate to see your first breakthrough, but I saw mine in the first session. He could see all these things that were bubbling away inside of me that had held me back in my life, my level of confidence, my business successes and my relationships.
The money I spent on working with Michael was definitely well spent. If Carlsberg made coaches, it would be Michael. In terms of the relationship improvements and the business growth, I’ve got my money back 100 times over, if not more. The advice and knowledge that he’s imparted with me will stay with me forever, which I can’t possibly place a value on.
As a coach, he’s a very genuine guy, but he’s also very marmite. He comes across as a bit of an arrogant twat, but when you cut through that, you can see he’s clearly been on a journey himself. He really just wants people to be happy and successful. I don’t say this about many men, but I love Michael. We’ve had some deep conversations that I just couldn’t have with anyone else.
He is funny, sincere, honest and he never holds back. He pushes you and kicks you in the right direction, including telling you things you don’t want to hear. But it’s only because he wants you to succeed. It’s so rare to find someone so honest in this world.
If you’re on the fence about working with Michael, go and have a consultation with him. He’s changed my life in a number of ways and I’m a totally different person to when I first met him.
Whatever reservations you have, push them to a side and go see what he can do for you."
Robin Waite
"Before I started working with Michael, I had been working hard on my business for years. It was going well, but I kept getting stuck in the same spots and meeting the same barriers. I knew I could do better, I just didn’t know how. I had a niggling thought that I had some limiting beliefs to work on, but no coach could get to them with me and no-one ever stood up to me to tell me what I needed to work on.
Whilst I was satisfied with my life in general, I felt there was something missing. I needed help with my abilities as a businesswoman. Instead of tackling it, I've always found ways to ignore it. Sometimes, I was filled with fear that I’d never get any further in my business. Then, I’d sweep that under the mat and convince myself I was doing alright compared to my peers so I was fine. I was just too afraid to face the fears that I could charge more, that I was worth more and that I could grow a really lucrative business.
I met Michael through a fellow health coach. We met for coffee one day and I couldn’t believe her transformation: her body language, the glint in her eye - she was giving off this empowered, motivated and inspired vibe. I asked her what had done this for her, which is when she told me about Michael. I thought ‘I want some of this too!’
One of the reasons I've decided to work with Michael is that he took the time to talk to me, and find out about me before we started working together. I’d contacted other coaches, but they only offered 15 minute phone calls or fuzzy Skype calls. I sat with Michael for 2 hours talking, digging deep and being honest about how he could help me. I felt I really knew the person I would be working with before I started working with him. I wasn’t getting a generic coaching programme, I was going to get exactly what I needed.
The other reason for working with Michael is that I love his ‘no bullshit’ approach. I could run circles around other coaches. I would tell them I’d done things when I hadn’t. They didn’t pick up on my limiting beliefs, and whilst I am confident, I needed someone who would challenge me, push me and find out more about what was stopping me.
I was very impressed with my results. Business-wise, my income soared pretty much instantly. I had a greater understanding of my limiting beliefs and got to the bottom of all those niggling issues. I learnt that I can help people as a coach AND charge money - with no shame. I switched into a business mode with a real sales hat on for the first time in my life. After walking out of the very first session, I had action points which were outside of my comfort zone, but when I went for it and achieved these instant results, I was thrilled!
I thought carefully about investing in Michael. I had a gut feeling about working with him and I’m so glad I trusted that. I have already made the money I invested back and I have such a clear vision for the future that I’ll never regret it. He is worth every single penny and if I needed more coaching I would only go back to him.
He’s very professional and his attention to detail is second to none - he never forgets anything you’ve said, even when you have. He is always well prepared for the sessions and he really cares about his clients. He has this passion for helping people. He’s texted me out of the blue with some ideas for me. He really cares, and he's honest; truly honest.
Working with Michael is a big investment and you have to be sure you’re ready for it. Be aware that you’ll work on things you’re scared of working on. Be prepared to have everything laid open. It’s not for the faint-hearted, but if you want to take things to the next level and wake up thinking ‘I’m living the dream’, then working with him is definitely a must."
Giulietta Durante
"I’ve noticed that high achievers in general are the sorts that never feel satisfied. My background is in real estate and I was a high achiever there, but as I got to a certain age I started thinking; “I can have more impact on the community and world than what's possible through this job”. I was discontented and that set up the chain of events that had me meeting Michael. I wasn’t consciously aware of that at the time, so I contacted Michael about other things that I just wasn’t happy with. I couldn't get up when I wanted, I wasn't very productive, I doubted myself more than usual, and I had a general feeling of ‘I can do better’.
People in general like to compare different products before buying, but with this I didn’t look anywhere else. I knew that not only would he help me move forward, but we’d get along. I was saying to myself “This guy has been through what I’ve been through. He’s obviously very successful. He deals with the people that I want to be like. I’ve got to work with him.”
I can say without a shadow of a doubt that Michael helped me overcome the blocks that I had. I get up at 5am every morning without fail now, I’m a lot more productive, and I'm no longer climbing up the corporate ladder. Instead, I’m an entrepreneur, having an important impact on the world. I’m very, very grateful for Michael. I would work with him again, and I would recommend him to everyone that I know.
Since I met him, I've had a quantum leap in my development which I would not have achieved without his objective opinion and direction. Human beings often feel like they’re operating at their optimum levels, but more often than not it’s simply not true. It’s up to you to find the right mentor or leader to push you forward. That’s what Michael did for me. Today, I have my shit together, and I am a better coach and mentor for my clients because of it.
I started getting results from week one. This told me immediately that I had made the right move and strengthened my confidence in him. So when he gave me things to do, I trusted him more and had confidence that what he asked me to do would work. The day after our first session he texted me at 6am - before I’d had time to even wake up! This proved his dedication to his clients results, which I hadn’t seen before.
Michael helped me think big, which is a difficult thing to do when you’re already working with people who are doing lots and earning lots. Yes, I got a pay rise, but the real unexpected result was, and still is, my strong confidence. So that I quit my job, and now I am a fully blown entrepreneur, making a real impact, helping people improve their lives and feeling fulfilled everyday.
The two things I’d say about Michael are how keen he is to help you get your results and for you to see your return on investment; and his attention to detail. He has what it takes to figure out what you need to work on. Even if you don’t know what you need to do next, he’ll bring it out of you so you can focus on it. That was invaluable.
The better you are as a person, the better coach you can make, and Michael is a really thoughtful, sensitive person. I bought into his decisive and no-BS approach, but I really appreciated his genuine nature and just how much he cares.
He is kind, caring and wants to see you win. He’s an amazing friend to have and is always there when you need help. It’s a lot more than just the business development for Michael - he wants to see you grow as a human, from the bottom of his heart.
If you’re in my position, you don’t know what to do next, and you’re thinking about seeing him, I’d say go for it. This isn’t you saying yes to Michael, it’s you saying yes to you. That’s what started the chain of events that lead me to leading the life I love now.
Max Newton
"Before I met Michael, I felt as though my whole world was crashing down around me, I didn't know what I was doing or who I was. My business was not in the right place and I had lost my passion for career coaching. So, I had a decision to make, do I want to continue with coaching, or do I want to move into working in communication?
I heard about Michael through a friend who had interviewed him. She told me about this ‘Badass life coach’, so I checked him out on Facebook and his website and saw that the people he was working with were really smashing it in their fields. I thought, maybe he really does know what he’s talking about so I decided to give it a go.
Previous coaches I have worked with have made assumptions about me based on my age and appearance. I needed to find somebody who had a much stronger personality than I did and that turned out to be Michael. I had decided that I would do whatever it took to work with this man.
He helped me to build the confidence to believe that I could move forward to become a communication consultant. I have changed so much for the better and people around me noticed it to the extent that they wanted to spend more time with me as I am much more relaxed. I can now manage situations much better and just go with the flow.
During my second meeting with Michael, he asked me what has changed in my life. I told him I had got engaged, run my first marathon, and I had pretty much finished developing my first online course. There were so many positive changes in such a short period of time. I realised that through working with him I had got my power back, and this influenced my relationships, people around me were happier, I was communicating better, not just in business but in my private life as well.
In terms of return on investment: I wake up in the morning with a sense of purpose and knowledge of who I am and what I really want from life, the values that I hold and what I can offer to the world, and to not be afraid of delivering my communication courses. I now have so many goals, but I am not afraid of them anymore. My profits are still increasing, and I can finally say that I am earning money from something that I love to do.
Michael as a coach is badass! If you are looking for someone who is going to help you achieve what you want to get from life, then Michael is the person to go to. He is a life changer and can also become a lifelong friend. There is no other coach in the UK who can deliver what he delivers, and I can say that from the experience because I have tried many coaches, but really, there is only one answer ."
Nicole Termin
"Michael is the coach that successful people look for but don't always find. I’m so glad I found him. I've had several coaches in the past but none have been the perfect example of what a coach should be.
I was looking for a coach who keeps to his word 100%, is brutally honest, attentive and who has already proven himself in the market; that's when I came across Michael Serwa.
After a long consultation with him, I knew one thing for sure: I wanted to have this man in my life. And so it was. We started a coach-client relationship that has carried on for 18 months.
Michael and I connect on many levels. Not only do I see him as a mentor, but also as someone who shares the same values as me, someone who is sincere, honest, enjoys what life has to offer and sees anything as possible if you want it badly enough.
Michael is the man I would like to have as my coach for the rest of my life. I have chosen to take a (temporary) break as thanks to his powerful coaching, I am currently functioning at my highest level and my dream life has become my reality.
He is a true example of how a real man should be. Throughout our coaching, he has not only helped sculpt me into the most successful coach in the Netherlands, but he has also transformed me into more of a well-rounded man. I’ve become a better partner to my fiancé and an exceptional entrepreneur who acts on his word.
Michael has shown me how to act in many challenging situations; how to control my emotions, how to honour myself and how to simply achieve anything in my life that I want to achieve.
In my opinion, Michael is the best coach in Europe. He is genuinely interested, loving, caring, he overdelivers and continuously challenges you to become the best version of yourself in every area of your life.
Michael, words cannot express my gratitude to you. You are truly the best in the business and when I’m in need of further coaching, I will always come back to you.
P.S. Michael is certainly not the most affordable, but every pound you invest in yourself with him, you'll get at least 10x back in return. At least that’s what happened to me, I went from €45,000 revenue from coaching in 2020 to €390,000 in 2022."
Wouter Kleinsman
"Before I started working with Michael, I was on the edge of changing lanes, moving from employment to entrepreneurship. I was at the top of my career at the time and leaving it was a step that everyone saw (and some still see) as insane. People don’t leave such wonderful positions to fly solo and start all over again, but I knew I had to.
I was someone who lived for meaning and impact. If I can’t bring change and add value, I see no reason for sticking around. For me, only sticking around for financial security is a shameful act: my system aggressively refuses it.
This job was leaving me frustrated, soulless, empty and useless, everyday. I felt a screaming inside my chest that was growing bigger than me. It was pushing me to make a move.
I wanted to work with Michael because I liked his no bullshit approach, clarity and straightforwardness.
Through my sessions with him I got the confidence and conviction to get where I couldn’t get to on my own: to take the biggest step in my life. I jumped off the cliff to do what I came to this planet to do: help people be their true selves and be loyal to their dreams.
I was lucky enough to be in London (I’m from Bahrain) when I first engaged with Michael, so I started to implement the plan for change fairly immediately. Within four months, I was ready to submit my resignation and start the new phase in my journey.
As a coach, Michael is fierce. Definitely no BS accepted here! He is very abundant in his perspectives, which rubs off on you as a client. As a person, he is passionate, full of fire for life and for his profession, with laser focus on his goals. This rubbed off on me too.
If you are looking for a nice yes-man, run away! Michael will grill you to get the best juice out of you, but you’ll love every moment of working with him."
Abeer Al Matooq
"I learned Kung-Fu from the grandmaster and national trainer of Hungary. I learned Poker from a whiz-kid who made millions. I learned communication from an advertising legend. I learned Le Parkour from the founders of the sport in France. I’m very selective with my advisors and mentors, and I’m happy to count Michael as one of them.
I chose to work with him because he has done something remarkable; He built his coaching business from scratch and made it to the top. This does not happen by chance, and I wanted to learn from the best. He’s great at what he does and he’s driven. If you want to create a thriving coaching business for yourself – who would you want to learn from? Exactly!
Michael is far less arrogant than he wants to admit. In fact, he’s exceptionally generous in sharing invaluable insights from his own practice – facts, figures and strategies. And it works. Within three months, I have a schedule full of amazing clients that I look forward to working with every day.
If you’re ready to play with the sharks, book a consultation with him. Good luck!"
Mathias Fritzen