Alberto Verme

Sports Entrepreneur


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I first thought about seeing a life coach during Covid. My routine was completely sidetracked; I was lacking discipline, I didn't have that self-love anymore, and my fearlessness had gone. I was going through difficulties in a personal relationship with the girl I'd been with for a significant amount of time, and it was really starting to affect me emotionally and mentally. In business, I no longer had the clear vision I usually had. I was losing my drive and motivation; I felt stuck in the mud. I wasn't progressing, and I've always been one of those people who wants to evolve constantly.

I talked with my mother, and she mentioned that my father had worked with Michael, and that's how the adventure began.

It was eye-opening to talk to somebody who understood what I was going through and could work through everything. I knew this would be a thorough process that would take time. It also was a collective effort, working together towards re-finding that purpose, drive, and fearlessness within me.

I like to be surrounded by people who will challenge me and who know more than me so I can learn from them. I knew that if I was going to do this, it had to be with the best, and by the way Michael made me feel when we first met, I knew I was in the right hands. We hit it off because he understood me; he understood why I felt the way I was feeling and my values and principles, which was super important. He understood me as a person and also as a businessman. He saw a promising skill set in me but also that I needed to have the ability to make the most of those skills.

He came up with a clear four-week plan including everything from when I would eat, when my meetings were, and my travel plans and it was thanks to this routine, he made me feel that I owned it. The results were mind-blowing, increasing my confidence and perseverance, which meant that friends, family and people generally saw me more positively. I was able to reinvigorate the idea that you own how you present yourself and what you do in your personal and business life and that you should feel proud of where you are and where you're going.

Michael is good at making you understand that you have to maximise your time on this planet, no matter how much heartache you feel, and get out of your comfort zone. He also helped me to recognise when people were taking advantage of me in business and identify that I needed a clear process and solid boundaries. I’m doing things for myself now instead of leaning on others, making the most of life and not overthinking things when they feel uncomfortable.

The results with Michael were instant. Everything thrived. New opportunities were happening, and I conversed with stakeholders, which led to organic growth that I could only have dreamed of before I met Michael. He helped me improve many areas of my life, including my physical shape, presentation, and style, and achieve mandates for my business.

Michael helped me focus on investing my time in people who will be in your corner: those two or three friends and your family, those who never leave you no matter what. You can't price that, and I'm forever grateful.

Working with Michael has changed my daily life, and I can't thank him enough. It's magical because it's an aura of charisma mixed with confidence. The return on the investment has been more than worth it. I conduct myself completely differently than before I met Michael, and I can’t speak highly enough of him.