My personality and coaching style can be too much for most people, and that's okay because I’m not a coach for most people.

I’ve always been a free spirit, a maverick, and I tend to attract similar people from all walks of life. I don't always play by the book, and neither do you. You see, I don't work with ‘normal’ people. Normal people don't do extraordinary things. To use a bird analogy, I work with parrots and eagles, not pigeons.

My clients are winners—already successful or on their way. I am to them what sports coaches are to athletes, and they're the equivalent of pro athletes.

At your level, I don't need to coach you on having a good life—you already have one. I coach you on how to have an outstanding life.

I’m the first choice for CEOs, HNWIs, entrepreneurs, executives, doctors, lawyers, and other high achievers—and their children—for a reason: we live and think alike. I speak the language of success and winning, understanding its joys and pains just as they do.

Everyone needs someone—but you’re not just anyone. And that means your someone can’t be just anyone. 

I often work with big personalities and the smartest people in the room—those who struggle to find a coach who can handle them or meet them at their level.

My clients have included a billionaire, an Olympian, a NASA engineer, the chairman of a leading global bank ranked among the top 20 bankers in the world, a Saudi prince, two founders of a FTSE AIM 100 company, a lieutenant colonel in the British Intelligence Corps, both the CEO and MD of the UK’s No. 1 estate agency (voted top out of 15,000 offices), a cardiologist awarded his country’s highest public honour for contributions to cardiology (equivalent to a British OBE), the CEO of an insurance company, the owner of a horse racing track, a professor of economics, a bank CEO, a billionaire’s daughter, and a baron’s son.

I don't sugarcoat things or care about bruising your ego or hurting your feelings. My job is to help, not to please. I'll often be the only brutally honest person in your life who tells you what you need to hear and shows you what you can't see for yourself. No matter who you are.

And hey, it’s okay if you don’t fully believe you can become who you want to be or achieve what you want when you come to me. I’ll believe for both of us until you do too.