COO at North Middlesex University Hospital NHS Trust
Entrepreneur, Property Investor, Speaker
COO at North Middlesex University Hospital NHS Trust
Entrepreneur, Property Investor, Speaker
"I didn’t know exactly what I wanted to work on when I first met Michael. I’m a big believer in having a performance coach alongside me to help me grow. It was through the initial consultation that we identified what was and wasn’t working in my life, and decided to create an action plan to make the change.
The key issue I uncovered was the lack of balance in my life. Being a self made entrepreneur, I had a hard focus on work. When I did Michael’s life scores exercise, I found that my fulfilment in work areas was very high, but in areas such as family, friends and relationships, I had scored very low. I uncovered that my rigorous focus on work was costing me my personal life. Ultimately, this led to an overall lack of fulfilment.
I first worked with Michael back in 2011, at the start of his coaching career. Now, seven years later, we’ve both grown to new heights. The experience of working with him now is absolutely phenomenal. The most important thing for me in choosing a coach is finding someone who has achieved for themselves the results that I want in my own life. So, when I was clear about wanting to focus on my personal relationships, I saw that Michael had the results I was looking for already, and was ready to work with him, again.
For me, the best thing about working with Michael was his direct feedback and sheer honesty. No matter how candid and direct my friends may be, there is nothing like having someone in your life whose job is to focus on you and your life exclusively, without any hidden agendas. That was invaluable and transformative. I gained a stronger sense of self, deeper confidence and better awareness of who I am. By working on the areas that weren’t working, I soon felt more stable, whole and complete, and these changes had a positive influence on all other areas of my life.
From the first moment with Michael, I felt support, relief, empowerment - just that bit lighter after every session. Even if nothing physical had changed in a session, the shifts in mindset were amazing. In terms of actual change in my life, it took four weeks to see results because I had to take action to improve my personal relationships; like making time to see my parents, organising social events and arranging dates, all of which take time to happen.
The most unexpected result was that I got myself a girlfriend! To be absolutely clear, that was not at all my objective, just a very happy result.
Being a businessman, I always think of what would be the best use of my capital. It is easy to analyse with data and metrics, but numbers do not apply to your relationships and personal life. I decided to put that thinking aside and focus on my happiness. Having that money in the bank doesn’t improve my life, but putting it into my own happiness makes a difference, which is why I invested in Michael and in myself. It was completely worth every penny.
Michael is very direct - for some it may be very confronting, but because I’m quite bold myself, I need someone who is strong. He has the strength of character, the insight and the analytical ability to cut through the bullshit, see when you’re just talking but not really feeling it, and pull you up when you’re making excuses.
He is someone who aims to be the best. He’s on a mission. He’s driven, passionate and will always get the outcome he’s aiming for - nothing will get in the way. Having someone like that on your side, working towards your outcome too, is the best thing you can do. He’s someone who really gets the most out of life.
If you want to identify areas of your life that aren’t serving you, and you want to feel empowered to take your life to the next level, then Michael is absolutely the guy for the job. He won't give you the answers, but will help you find your own answers, and that is freedom."
"I moved to London a year ago and I was more than happy with my career, but I was focusing only on that and I noticed that my social life began to suffer. I was working day and night, 24/7 and I lost connection to people, and even more so to myself. I realised that I didn't want to continue on this path anymore and I was seeking change.
I was looking for support, Googling, and Michael’s name came up. It was really interesting to read about him and the people he’s helped before on his website. I wrote to him and he responded within 30 minutes.
During the consultation, he asked me what exactly I wanted to work on. He made it clear from the start that he only works with people he connects with and who are willing to change. Before you approach someone like Michael, you have to be ready to change yourself and only then will they be able to help you achieve the results you are seeking.
I decided to work with him because from the beginning we had good chemistry, his approach was straight-forward and we were on the same page. Michael and I defined the areas that I would like to work on, my relationships and social life, and set up a road map on how to get there. The biggest challenge was to change my habits, so we defined them and transformed them. I noticed that to begin with, there was a sense of ‘fake it until you make it’ but after a week or two, I started to notice a change in how I socialised with other people. It was difficult for me to overcome this myself, but Michael was always there for me. He wants the results and at the end of the day, we got the results.
After coaching with Michael, I realise that I’ve become a calmer person. I'm not taking things so seriously anymore and this is something I wasn't expecting at all. I've been serious all my life so this change was really significant and it's affecting a lot in my life now, in a good way.
His coaching is expensive but it changed my life, it changed the way I act. Would I have achieved it without him? Yes for sure, but it would have taken me years to get there, with Michael we achieved it within four month. It was an investment in myself and it was a great investment.
Michael is really demanding, he expects you to work hard. He gives you the road map, but you need to drive yourself. At the beginning he might come across a bit arrogant, but he's just a really confident person, he is who he is - a badass, straightforward person and I love it.
If you're looking for a boost in your life, get in touch and just sit down with him to discuss all the changes you would like to make in your life."
"I'd been working as an electrician since I was 19, however I didn't see myself in this career moving forward. I wanted to do something more, something that I've never tried before but it was causing confusion. I felt like I was trapped but I had a desire to go and improve certain aspects of my life, not knowing how to get there.
I saw Michael on TV a number of years ago. I remember racing to the laptop and searching his name. I looked at some of his videos and testimonials and it was then that I knew I wanted to get in touch. I liked his style, I liked the way he was quite harsh when he needed to be, but also had this kindness that made me trust him and his process. After my initial consultation, I knew he was the guy for the job.
I wanted to become a property developer and I wanted to do that in London. As a beginner, opportunities are quite rare, but Michael helped me believe that opportunity was everywhere. He also confirmed to me that I could do it in a big city with no experience, no funds, and no investors and not to be afraid. And that's exactly what I did. When I first started coaching with him, a wave of calmness overcame me, I felt instantly that I was moving in the right direction. When you work with Michael, you not only get access to him, but also his network of people from all different backgrounds and fields. We help each other and to this day I'm still in touch with some of the people that I've met through Michael. I most definitely feel that I'm where I need to be and that I have clarity on where I'm going.
I started to see results quickly. It took time for me to build my business to where it is today, but I found that when my mind was in the right place, I wasn’t fighting against myself. I wasn’t starting and giving up and starting again; I started and I kept driving through. It's the little things that I've learned from Michael that allow me to keep going forward, even when things aren't going my way. There’s a determination now and a confidence that I can get even further along my journey. Michael actually invested in my first property development project here in London. Knowing that someone like Michael not only coached me and believed in me, but also financially invested his own hard-earned money in my project was something special. It gave me courage and belief that someone like him was working alongside me and willing to commit and share some of the risk with me.
When I committed to working with Michael, at the time I thought it was very expensive but I found the money to go ahead and work with him. Looking back now, almost two years later, it was a drop in the ocean. It was a very small amount of money for getting what I got from working with him and where it’s got me today. I think it's very important to spend money on yourself and invest in yourself, otherwise how can you expect someone else to invest in you? It was probably the best financial investment I've made in 36 years.
Initially, I was a little bit nervous. I thought Michael was going to be loud, I thought he was going to be cracking the whip. However, he knows how to strike the balance of when he needs to be harsh and when he needs to be soft. One of the things that stood out for me was when I asked Michael a question, the answer came naturally, he didn’t need to think. I can only imagine this comes from his vast experience. It's like trying to solve a puzzle you can’t figure out, then Michael just looks at it and the puzzle is solved. And you think, ‘wow!’ it was that simple, because it can be that simple with the right coach.
Michael as a person is like a friend. Maybe not a friend that you meet for coffee or drinks, or go on holiday with, but someone that's on the other end of the phone, if you need some real advice.
When I was thinking about working with him, I made some very quick, big decisions; I sold my car and cut back on spending because I knew these things weren't important to me right now and I could get these things back down the line. I would suggest to anyone else that is in the same position as I was to just make the sacrifices, find the money and go work with Michael. The changes that he will make in a short period of time will be so beneficial to moving forward for the rest of your life. There's no time like the present, go and do it right now and you'll see the results by working with him from day one."
"My life was going well and I was happy, until I had some personal challenges which led me to Michael. He helped me to refocus on the areas of life that were important to me and regain some balance. I particularly wanted to work with him on my assertiveness, claiming my value and improving my finances.
I was doing various contract jobs and working with various clients, but not getting paid what I wanted to be paid, or what I was worth. I wasn’t asking for it, so clients weren’t giving it to me.
I saw Michael as someone who had honed his ability and attitude around finance, and his relationship with money. He claimed his value, was doing well, and knew how to manage his relationship with money. He had mastered this and I wanted to learn from him.
Before working with Michael, I was quite passive when people weren’t treating me as well as they should do. He helped me through this to become assertive and not allow people to take advantage. In youth work, there is a culture of doing work for free or low cost and not asking for the value deserved. I had slipped into that culture. I will now tell clients with confidence ‘this is how much I cost’ (which is a lot higher now!).
As well as financial assertiveness, I have developed personal assertiveness. So, when someone isn’t treating me well, or is not giving me the respect expected in a professional relationship, I am now assertive, and this has given me a much more comfortable space to occupy in my businesses.
Michael has a vast network, so is always looking for win-win situations within that network as well. He put forward two formidable people he’d been working with as trustees for our charity, which was a massive boost for us and them. He also connected me with other clients who owned properties. This was beyond the coaching work, but that’s just what Michael does.
For me, my return on investment was around my assertiveness which is very difficult to put a value on, because that’s going to be with me for life. The property connections he gave me and the financial return on that has paid back my investment already. The return is definitely there, on both a personal and a professional level.
Despite the tough guy image, he’s a lovely guy, has a soft centre and is extremely compassionate. When I’m with him, it’s a safe, supported and nurtured space. He’s extremely disciplined, consistent and completely present. He smells BS fast and will nail it as soon as he smells it.
He’s not afraid to share his opinions and you may have strong disagreements with him, but the thing about him is that he’s a really good guy and cares immensely about the people he works with and the people around him.
If you’re thinking of working with Michael - be clear about what you want from it and be ready to work. Do this and you will do well."
"Before working with Michael, I had worked with a coach for 12 months, so I understood the possible impact already. I had set up my business a year before working with Michael and it was successful, but I wasn’t satisfied and wanted to take it to the next level. Because I focused so much on my business, I had isolated myself. I was single and wasn’t spending time with my friends and family. I rejected and left aside a lot of important people in my life. I wanted to rebalance my life.
I have an entrepreneurial mindset, so unless I feel I'm growing, I suffer. I was working really hard; I spent all of one Christmas period working, getting ready for a new client. Looking back, I remember feeling lonely. I thought "I’ve achieved a lot, I can charge high fees, but I feel empty. What’s the point in it all?" I also knew I was being arrogant, which affected my relationships. And lastly, I wanted to create more opportunities in my life and business.
I had a good idea of what I wanted from Michael before I met him; a coach and mentor who would be able to help me resolve similar challenges that he’d experienced first-hand. That was important to me. Compared to other coaches, he really cared; it was clear from the beginning that he would support me all the way, and that’s what I was after.
Through working with him, I started paying attention to an area of my life that I hadn’t looked at previously - dating. I’m single because I had spent my whole life focusing on building my business and professional profile. I wanted to have a family in my life, but I had been neglecting this. The awareness of this was the first result. The second was actually finding myself going on dates as often as every week, which I've never done before. Seeing myself able to approach women and have fun dates was amazing. I gained so much confidence, even in my business, through dating.
After only one session with Michael, I felt there was someone who ‘had my back’. If you’re an entrepreneur, you’ll know the loneliness of it. So, to have someone say it and you know they mean it - it feels fucking amazing! This feeling was already a result, and because I had this support, I felt much more able to take action, to date, to take risks in my business and I felt ready to go headfirst into any challenge.
What I didn’t expect was to get some perspective on things I had neglected - my relationships especially. I started speaking to my mother weekly. I reconnected with old friends who I had isolated myself from, having called them “toxic” previously. Whilst this might seem small to some, this was huge for me. I didn’t set out to do this work, but I’m so very happy that I did.
When I thought about working with Michael, I had to consider the investment. Whilst I could afford it, it was still very significant. I thought about it from two perspectives: return on investment from a business perspective, and how am I going to feel as a result of working with him. Financially speaking, the ROI is on its way because I’m taking more risks and getting out of my comfort zone. The emotional return has been more than compensated. There were times when I was really low and felt like giving up. It was in these moments that Michael would reach out and tell me exactly what I needed to hear. This in itself has been priceless.
As a coach, Michael is extremely caring. I was surprised to hear some people call him arrogant. Yes, he asks direct questions, but that’s what I needed. He never holds back. He is sensitive to what I was trying to hide. He would always figure out what work needed to be done and could then help me discover it for myself. Having worked with a few coaches, I haven’t experienced this before. I felt like I wasn’t just one of many clients, but like I was someone he really valued.
I chose Michael because I knew that he knew what he was talking about. He had gone through it all himself, having real life experience. This let me trust him deeply, which made the work that much deeper.
"At the start of the year, I took an honest look at my life and realised that my relationships were dysfunctional, codependent and not bringing me fulfilment and happiness. My bank account was not a very attractive sight to behold and I realised that I wasn't pursuing the goal which I've had for about 10 years now. Having no money was probably one of my biggest problems and that meant that I was living in a place that I didn't actually want to be and that was reflecting in other areas of my life.
I heard about Michael through my brother, Alex. They used to work together in retail and in his interview, legend has it that Michael was asked, ‘How do you see your future in this company?’ Michael looked at the man interviewing him and said, ‘I want your job, as soon as possible’. I love the balls that takes, to say what you really want. Then Michael's book appeared, I loved what I saw and I reached out. I chose to work with him over anybody else because I needed somebody who would not let me get away with my own bullshit. And Michael is the no-bullshit coach, right?
The goals that I had with him were in two different areas, massage therapy and acting. I wanted to increase my client base with massage therapy as a way to earn a living and also to explore life which feeds into a creative expression, which is the acting. I hadn't really pursued this dream which had been lingering around for about 10 years. I'd gone in and out but I hadn't committed and Michael shone a light on why I was maybe doing that and that it had something to do with low self-esteem and low confidence. I didn't want to admit that because I feel like I'm quite a brave person, but he helped me to see that sometimes when we want to do a job well, it stops us from doing it at all. So Michael got me to make a little lottery ticket of things which I would tick off each day. When I started to do these things it started to become a win-win process. I would do a little bit, I would feel better about myself and before I knew it, the identity started to shift from someone who's avoidant, to someone who was actually pursuing what they want to do because they have a clear plan.
Looking back on where I started my journey with him and now, it feels like I'm a different person. I think I got quite used to living in a form of depression, or a form of not being satisfied, and now, because I am satisfying my needs and my wants, I am giving myself room to play and to spice up my life a bit.
I started to see results with Michael immediately after the initial consultation. I felt like I had an air of confidence again, like I had a gust of wind in my sails. My client base started growing and the massage work was earning the money to pay the bills so that I could focus on my acting work and the acting work came.
I got a few unexpected results out of coaching as well including an improved relationship with my sister. I started to notice that as my life situation got better, I was a little bit happier and as I got a little bit happier, I began to let go of my stubbornness and my ego and this allowed me to connect more with the people around me. Other unexpected result came in the form of earning more money than I've ever earned at any point in my life before working with Michael. I didn't see that coming quite so quickly, but it just naturally happened, it just started to flow in when I started to pursue the things which make me happy. It's so simple to just do the reps as Michael calls it, to do the work. I didn't think that I would be able to simplify my life and work by simply working on what needs to be achieved each day in order to get towards my goal. Something unexpected that I got as well was the permission to just be myself a little bit more.
Michael is one of the most expensive things I've ever invested in for myself but I definitely got a total return on investment. I was a little bit concerned, especially when lockdown kicked in and I just put all of this money into working with a coach, but it was only a few months later that I realised that I then earnt more than I'd ever earned before. That's the financial side of things. What's most important though is the fact that I've started to do the things which I wanted to be doing, started to love myself a little bit more and this manifested in me going out and enjoying my life.
Michael as a coach is quite a naughty guy and I love that about him. He worked with me to fan the flames of the mischievous side of my character, which I need to embrace. I found that I was pushing it down quite a lot and Michael decided to celebrate that side of me. By doing that I started to get this breath of fresh air, stopped beating myself up, just actually enjoyed the full spectrum of my character. So as a coach, Michael is a humanist. He doesn't suppress parts of yourself, he brings it all into the mix.
Michael as a person, despite the public image of being quite shiny and corporate, is very warm. He's playful, he's cheeky and he has a big heart. I know that he is quite outspoken out there in the world and I think some people might feel that he's somehow heartless or not considerate. This couldn't be further from the truth.
To anybody thinking of working with him, I'd suggest you go and do the initial consultation, get a feel for what he's all about. Don't go to Michael if you're looking to take shortcuts. He is an investment of your time and your money, he's not a cheap coach and the results that you get back reflect that. I'd say, read his book, watch some YouTube videos, and listen to people who've worked with him to see where they're at. And then if you're happy with where they're at, I think that's a clear indication that working with Michael is something you might want to consider."
"When I met Michael, I was in a toxic relationship and ran a struggling business. Everything was too much. I had no foundation, and it was a very tough period in my life. I sought help, and fortunately, I found Michael.
All of this really affected my happiness and I felt like everything was falling apart. I was living for the weekend - zoning out from my problems at work and at home, but it was a vicious cycle. I was in a challenging place and needed some intervention.
I loved working with Michael because of his direct, almost brash approach. His brand is who he is: it’s not an act. There is a preconception that life coaches are a bit hippy and woolly, pushing meditation and so on, but he smashed my preconceived prejudices and I knew it was right to work with him.
At the time, I felt my mind was misty and foggy. Coaching with Michael gave me clarity and helped me find mechanisms to lift the fog. Particularly, gave me the compartmentalisation that I needed to deal with one issue at a time, rather than trying to solve everything at once.
I saw results in the first two weeks. Not everything changed, of course, but I felt something lift. He really listened to me with intent and gave me an uplift in only a matter of sessions. I absolutely feel I got a return on investment, even if it was a large amount. Despite my initial scepticism, it was invaluable.
What I love is that Michael will call you out on something if he thinks you’re lying to yourself. We had some heated discussions, but you always know he’s going to be honest and call you out on your own bullshit. If you’ve got something in your teeth, he’s the guy who will tell you.
When my friends ask, ‘Should I work with Michael?’, I say yes! But first you have to acknowledge there is something going wrong, and then even if you are sceptical and think it’s a lot of money, be open-minded, lean in to the process and engage. Once you get past the scepticism, you will get something pretty damn life changing.
If you’re thinking about working with Michael, stop thinking - just do it."
"I was working in digital marketing and feeling pretty uninspired, but knew there was more out there for me when I met Michael. I knew the life I wanted was out there, but instead of living it, I was in a 9-5, unfulfilling job.
In his Metro article, he asked ‘Are you the kind of person who talks about what you want, but never put it into action?’ That's me, I thought. I bought his book, read it in the park in one day, and contacted him that same day.
I chose Michael because of his direct approach. After the initial consultation, I came out thinking ‘I’ve got nothing to lose and everything to gain’, and I knew I needed to seize this opportunity; that I wouldn’t ever get where I wanted to be without a push from someone like him.
He’s direct, frank, honest, calls you out and cuts through the bullshit. He expected a certain level of work and preparation from me and really gave me the drive to push myself. He has this unabridged optimism for what he saw I could be. When I had doubts, he picked me up, and if I wasn’t sure I could do something, he would push me to take risks and give it a try. It was this change in attitude to take risks, seize opportunities and challenge myself that had a huge effect on both my personal and business life.
It took me a while to see results, but that’s only because of how long it took me to decide to get out of the 9-5 safe bubble. Once I broke that mould, I could really take big opportunities, push myself and change my life.
To be honest, I was unsure whether I should work with Michael or do it myself - but I needed the push, which was well worth his price - the return on investment was huge, both in business and life.
He genuinely wants people to succeed and is hugely inspiring, as well as fun and compassionate. We had a good laugh! He really is a nice guy, whose passion is to help people become as big as they can be, both in life and business.
You won’t regret investing in yourself by investing in Michael."
"When I was originally thinking about getting a coach, I was at a point in my life where I had hit a professional brick wall. I didn't feel like I was achieving my full potential, I was coasting through life, and that was leading to personal resentment. If I think about how that permeated into my day-to-day life, I really hated my job and was working with people that I didn't really respect or like. I wasn't feeling great about my contributions to the world or myself and that's not a nice feeling when you're someone who feels like you have got a lot to give. That's when I said, ‘enough is enough.'
Being a talent director often means that I partner with senior CEOs and CFOs to help them find people who can help them professionally. Michael is someone who I had come across who I had actually recommended to other people for his no-nonsense approach.
I'm quite fiery and I needed someone who could stand toe-to-toe with me and give me candid advice, which is exactly what Michael gave me. I'd also read his book and I thought it was excellent, so it felt like the right option. I chose to work with him but, ultimately, Michael chooses to work with you, so it was a partnership and an alignment of values, motivation, and approach.
When I reflect on where I was at the beginning of my journey with him to where I am now, I feel like it was transformational. I suffered from a lot of the things that many people who are successful in a professional environment suffer from, like imposter syndrome and sometimes a lack of clarity. When I came to Michael, I was quite clear that I wanted to do things that served me better and unapologetically, I wanted to push myself and realise my potential. Ultimately, I wanted to not be scared as I felt professionally scared for no reason, but it's the things that you say to yourself that stop you from being the best that you can be. Michael would challenge my inner thinking on everything. I replaced my own voice, which was often negative and put up barriers, with his voice, he gave me new perspective. When I think about where I was: I was scared, I was limited, and I had restricted my potential. Now, I have since started my own business, which is doing well, and I feel less afraid. I'm not scared to take on things and fail, I quite enjoy that process and I'm definitely in a better place. Am I the finished article? Absolutely not. But do I feel like I'm in the right direction of travel? Absolutely. I know what I need to do to get to where I need to go, and that is a journey that I will continue to work on, thanks to Michael.
I don't know if you believe in the law of attraction or not, but there is something about the energy that comes with being coached by him. I feel like I saw the results instantly. Some of them were as small as dropping bad habits. I had drunk Coca-Cola all my life and I made a decision with Michael that it wasn't serving me, that my diet needed to be cleaner, so I stopped drinking Coke immediately. I had a shift in attitude and perspective - within a matter of months, before our coaching had finished, I quit my job and created new professional opportunities. So the results for me started to happen very quickly.
Not only did I start my own business whilst having a full-time job, but I also started some that failed. What you get with Michael is a sense of perspective in knowing that not everything is going to be right and you're not going to win everything the first time. It's about learning, and I learned an awful lot. It wasn't hard for me to pivot from one business to another because he had coached me through the emotional pitfalls of being an entrepreneur and what that looked like, which was hugely helpful for me.
When I look at the results, there's no doubt in my mind that I got an amazing return on investment having worked with Michael. I went from good to great. For me, it was the best time and money ever spent. I think you get out of life what you put in, you've got to invest in yourself if you want to be the best version of yourself, and that's what committing with Michael means.
As a coach, Michael is the nicest arsehole you're going to meet. He’s not there to be your best friend or your shoulder to cry on, that's not his role. He's really clear on the part that he plays for you, but he is absolutely invested in your success, and will pull no punches in telling you what needs to be done in order to get where you need to go. He holds you accountable, and you're going to achieve what you set out to achieve, but he also holds himself accountable to the highest standards. I think that's why you buy into him, because you know that it's the path that he's walking himself on a daily basis. This is someone who is living and breathing what they say to you, and I think that's really important.
I think Michael is an absolute legend. I've got a lot of time for him. He wants the best for his clients and he works his arse off to make sure that they see results. Even if I didn't think that he was a legend, do I still think that I would get a lot out of his coaching? 100%. I don't think you always have to work with people you like. I feel very lucky that I do like him, but even if I didn't, I would still see immense value in Michael. He is a really good guy; he cares about his clients, he doesn't clock watch, and he gets under the skin of your problems and ultimately helps you solve them. Do I think that I will continue to have a relationship with him in the future? Absolutely, and I'd be sad if I didn't.
If I was to speak to someone who's thinking of working with Michael, I would say go and do your homework. He would probably encourage it. Ultimately, you've got to know what you're trying to get out of it. Go for a consultation, meet him, and at the end of the day, if it wasn't meant to be then I genuinely believe that it won't be, but there's nothing to lose in the process. And my personal experience has been nothing but amazing. I would say just fucking do it. Time is of the essence in life, so just get on with it. You are not going to regret the investment you make in yourself ever, and that's what I see working with Michael as, an investment in oneself. Just bite the bullet and go for it - you owe it to yourself."
"Before working with Michael I had built a company, I was well paid and had a big stock package, building it from the ground up to the biggest independent IT and Change recruiter in the UK. On paper, it looked great and I’d worked hard to get where I was, but I just knew it wasn’t right for me anymore. I was frustrated and unfulfilled and this started to filter into my personal life. I needed to decide whether I was going to stay with the company, become CEO or leave and set up my own organisation.
I wanted a coach who was different, who would bring something else to the table. After reading Michael's book I knew there was a strong chance he was the coach for me. I booked a chemistry session and the rest is history. I’ve used different coaches in the past, but on this occasion I had a strong intuition that Michael was the man for this task. It was a life changing decision, so it was critical that I chose the right person. And I did.
I had a massive breakthrough which had felt unachievable for two years. Within three months I had made the decision and was totally content that it was the right one for me, my family and our future. That has been vindicated by the fact that three years on the business is doing well, and personally I’m fulfilled too.
The relief from making the decision was instantaneous. Michael took me through a process and I immediately felt better. It wasn’t a walk in the park setting up the business, but I had made the decision about where I wanted to be and the outcome; that no matter how hard it was, I was clear on where I was going and I could focus on achieving my objectives.
What I didn’t expect to get with Michael was the friendship after we’d finished coaching. Other coaches might give you a 6 monthly check up call. Not Michael, he’s given me his friendship.
He gives value for money. If you’re thinking about cost, he’s the wrong coach for you. But if you’re thinking about value, outcomes and creating massive breakthroughs in your life, then he’s the man to speak to. My return on investment has been off the scale! It’s been three years since I worked with him: I have a successful business, my network has quadrupled, I have published a book, I'm the founder of my business, I’ve never been happier at home and I’ve never been more present with my family. I’m on a journey that is fulfilling me 100%, that’s the ultimate ROI.
Michael is gloriously direct. As a coach, he builds chemistry and trust. He gets to the guts of what you want to do in life, and puts you on a journey from good to elite. His responsibility as a coach is to awaken that ‘eliteness’ inside you and to operate at peak levels. The sessions leave you feeling energised and knowing exactly what it is you need to do. He gives you ultimate accountability too, so you can’t fail to achieve what you set out to do.
He’s a loyal, warm bloke, and good fun to be around. I know he might come across arrogant, but he just knows his own mind and is leading the life he wants to live. He’s also very generous with his time.
Just go and see him. If you’re thinking of working with him, there must be a reason you’re drawn to him. Just go for that chemistry session and explore what you can do together. You won't regret it."
"Prior to meeting Michael, I was quite successful in my career, but I'd reached a point where I really wasn't enjoying what I was doing. I was missing that sense of purpose and drive to work at my highest level. In the last year, with the global pandemic, there was a lot of change for everyone. I also had my first child and in the midst of what I could call a career crisis, which led to me feeling very burnt out and very demotivated, I had lost my passion. That was what made me decide that I needed help to make a change, because just thinking about it wasn't getting me anywhere.
I first came across Michael by reading an article online where he'd worked with a journalist who documented their journey working with him over the course of a couple of weeks, and that was what led me to looking for a coach. I researched online and booked in consultations with a couple of other life coaches, but Michael’s name kept coming up and I thought, why not? The reason I ended up choosing him above the others was simply because where others seemed to be sales focused, Michael's approach was different. We sat down for a chat and it was straight to the point, no bullshit, and he quickly picked up on my needs. My main goal was to get clarity in my career and the kind of work I wanted to be doing. In my first session we mapped out everything that was happening in my life generally. I've always wanted to work within the football industry, and by the end of my first session Michael had already thought of someone within his network who I could work with in my consultancy role. This is now someone I'm working closely with and they have come to form the backbone of my consultancy so there were immediate results and I appreciated that he had opened his network to me to help me achieve my work goals.
After that first meeting, we held off the next session until I had a good working practice with the person he had put me in contact with, so we could establish a working rapport. Michael and I then had further sessions over seven or eight months. I kept our meetings spaced out because I found the time with Michael to be extremely valuable. Subsequent sessions were arranged for when I had specific things on my mind, that I couldn't necessarily resolve myself, or I wanted help with validating my ways of thinking on matters such as balancing family life, the effects of the pandemic and managing the changes all of this brought.
I would describe the sessions with him as talking to an understanding friend who, somewhere within a few hours, would give a nugget of information that you take away with you, and you got that really important ‘a-ha’ moment. It could be something you had thought of before, or something totally new, but it was those little moments nestled within a session that really stuck with me. I think the way that he gave me solutions within the context of knowing who I am was probably the most unexpected thing I experienced, considering I'd only really met him that year.
Michael is not a 'normal' life coach, and therefore his pricing isn't what you'd expect from a normal life coach. However, when I decided to work with him, I definitely got a return on my investment in terms of the longevity of the results, but also, it's hard to put a price on the clarity he gave me at a time where I really needed it.
A lot of people might think he is this no-bullshit kind of guy, but I can wholeheartedly say that Michael is as gentle as he is strong. He doesn't take bullshit, but neither should you, and neither should anybody. What makes him stand out is that combination of having a softer understanding of who you are as a person but also saying, ‘Look, here's the advice, here's the guidance, but if you're not going to take it, then it's on you.’ He respects his own time, and he respects the time of others.
As a person, is a very kind, compassionate and understanding guy and he has clear boundaries which I find it easy to respect because I knew what I was going to get from him. The thing that I would reflect on most is if you believe in yourself and know that you are capable of a lot more than you're currently achieving, and you are willing to put the work in to get there, Michael is absolutely worth it."
"We had moved out of the country for two years, and when we came back, my life was a mess! I was trying to organise my business, my kids and my house all at once. I had too much chaos in my head and I needed someone to ground me, to help point me in the right direction and show me the way of my own success. That’s why I hired Michael.
I was miserable, unhappy and had no focus. I wanted to be successful in my photography business, but I couldn’t make it happen; I had three kids to look after and a house to sort out. My business was suffering and I felt suffocated. It was a tough time and I needed someone to throw me a life jacket. I couldn’t talk to my husband or friends, I needed somebody neutral to guide me, advise me and to help me find my way.
I liked Michael’s no-bullshit approach because that’s how I am; no filters. I thought we’d get on and be able to get some great work done together with a mutual understanding.
Working with him gave me clarity. He gave me goals to work towards, lists to write down; he even gave me homework, and then called me out on my bullshit if I didn’t do it. I got several kicks up the bum, slaps on the face and many reality checks, and it’s exactly what I needed.
The best wake up call he gave me was when he asked me at my first session what kind of photography I do. I said “everything”. When he asked whether I liked doing everything, I realised that I hated it. I told him I just loved working with kids. What he said was so simple, but it hit me: “Then just do kids”. It felt like being given permission to do what I love to do, and be okay with it.
He has a way of organising your life for you. That was great for me, as I have my fingers in many pies. I needed a better work/ life balance, and he helped me to narrow that down, deciding how and when to focus on my work. Time management was key with our sessions - when you have your life staring at you on his enormous whiteboard, you have no choice but to get on with it. It was a kick up the ass and it’s exactly what I needed.
Hiring a coach is an investment in yourself, so you have to decide - are you worth your investment? It was absolutely, 110% worth it for me. There was a monetary return, but more than that, there is something special that you can’t put a price on: self-confidence, self-worth and a zest for life.
Michael is a confident and cocky bastard. He knows his shit and he acts like he knows it. But, this is actually very infectious. His positivity and confidence rub off on you, in a good way.
He’s a good-hearted, thoughtful and generous guy. He’s got an ego the size of London, or maybe the world, but it’s okay because he’s a decent guy who wants the best for his clients. As soon as you start getting to know him, you see his ego as confidence and you get him.
Coaching is so important to both personal and business life. If you want to move forward you need to invest in yourself. If you are going to invest in a coach, invest in someone who will push you to do more, be more and see the life that you could have ahead of you. He does all of that because he knows it works and he practices what he preaches.
If you need guidance, someone to tell you exactly where you’re going wrong, where you’re going right, and give you a kick up the backside to get shit done, you have got to call Michael."
"I love working, I’ve always loved working, but work began to take up all of my time. I decided that I was going to effectively restructure my career and to do that I felt like I had to work every hour of the day. I did that for a few years and it got to the point where I would work rather than see friends and family and life just became about work. I felt like I almost didn't want to socialise, and I’m Irish socialising is what we do, but I just had no interest and I became a bit miserable. I knew something had to change.
I was having a magic week at work, everything was falling into place and I came home and I was like ‘this is so brilliant, everything is so good’ and then it just dawned on me that the ‘everything’ that I was talking about was actually just work. It was at that point I knew that I didn’t have as an amazing life as I should have and I needed someone that was going to help me achieve a little bit more balance, so that evening I started looking up life coaches. I read Michael’s bio and immediately connected with it because it was so frank and to the point, I am quite direct so that is the kind of dialogue that I prefer. I’m also a little bit impatient so I wanted to see answers quite quickly so the no-bullshit approach is what I liked.
I emailed Michael to set up an initial consultation. With everything going so well at work, as good as I thought I felt walking in the door, it didn't even compare to the end of the meeting. I just felt lighter and automatically happier, but not from an ego or adrenalin. As the sessions progressed, I found that more balance was coming into my life, I found that I wanted to spend more time with friends and family. I also began to be able to draw a line under work, so if I was having a bad day, I would still be able to enjoy my evening.
Now when my clients make requests, I’m considering it there in the moment rather than just saying ‘yes’. By doing that, I’m processing the implications quite quickly, they still get ‘yes’ but I know what’s involved in making that happen. My time frames are also more achievable and just that management with my clients alone has made my work life 100% better. I’m now more present when I’m with my friends and family because work is work and the time I spend with friends and family is just as important.
I immediately felt better after working with Michael and started to make better decisions but after about 3-4 weeks the effects were really becoming apparent. I was actively changing my work life, I was making some very conscious decisions because I was in a different mind frame and nearly three and a half months later, my life is 100% changed. I was in a job that I thought I was happy, but the setup was something that just wasn't for me. Then within six weeks of working with him, I set about leaving the job I was in whilst maintaining important relationships from my previous company. I always wanted my own company and within those first few weeks with Michael, something just clicked and I was able to make that happen.
When I went to see him, I knew I needed to fix certain areas of my life and feel happier but I didn’t expect to feel almost constantly happy. I feel like I have more control in my life and like I'm back to me, but an even happier me.
I absolutely feel like I got a return from investment working with Michael. When I went to him, I couldn't afford him. I chose him because he told me he was the best and from the initial consultation I just had this feeling that it would work. It felt so worth it that the money was just a non issue and I realised that quite quickly because I don't think there is a price for feeling really amazing.
Michael as a coach really listens. If he asks you a question and you go off topic, he’ll let you go off topic but he’ll always bring it back to the reason you’re there so you’re always reaching your targets. He has an ability to maintain focus but in a very gentle and easy environment and that's what makes him really good. As a person he is a total softie, he’s so smiley and sweet and he really cares that you’re comfortable. I don't think he’s really as hard as he thinks he is...
Michael makes you remember that you are important and because of this you approach your day to day life differently than you did before. I now feel like I’m making better decisions and I’m happier in doing what I’m doing day to day, whether that's working or being with family or friends, you do what's important to you. If you feel like your life could be more or you could be more, that you need to be more ‘you’, then you need to go to him because he will see your potential and he will make sure that you achieve it.
If you feel that Michael is too straight or too harsh, curses too much or might be a bit too strong for you, then that's exactly why you should go and see him - you probably could use something different. He will definitely change your life."
"I came to work with Michael because I’d recently come out of my last business, and didn’t know what to work on next. It was really important to work on something high impact, that could potentially be that billion dollar company, the “unicorn” idea. I’m very entrepreneurial and have a lot of things going on in my head, but I couldn’t decide what to work on next, which was extremely confusing and disheartening. My objective when working with him was to cut out all of the noise and zero in on that idea, that company I want to build for the next 10, 20, 30 years of my life.
The lack of focus and the plethora of options were preventing me from moving forward. I was easily distracted and unstructured in my approach. Ultimately, I felt very unhappy because I wasn’t moving forward at all. Working with Michael helped me identify what I am deeply passionate about.
I first heard about him through a friend who I was telling that I had just fired my 4th coach. That friend recently started working with Michael and said that he’d be perfect for me. I was very curious and once I saw the website, I quickly booked in a consultation myself.
He was the first coach that I felt truly comfortable with. He has a very high IQ, which is important if you’re relatively smart because you might run rings around your coach and end up gaining very little. From day one, Michael was able to challenge my thinking. Not only that, but we are kindred spirits in our “no bullshit” approach to life. He’s very candid and gives very precise feedback - it felt like a match made in heaven and I was keen to give it a try with him. I knew he was the last coach I’d ever see, as I’d had so many bad experiences. If he couldn’t work with me, then no-one could.
I’ve gained hugely from working with him. Beyond my initial issues, he’s helped me to stop fantasising about other things I could be doing. He’s helped me find and focus on exactly what matters most to me. Plus, we got rid of my limiting beliefs, many of which I wasn’t even aware of.
I saw results quickly. I got on with the homework he set me immediately, as the euphoria he created in the session got me motivated to do it in a way that I’ve never experienced before.
The unexpected result I got was simply, yet crucially, becoming part of his network. Because Michael works with a specific kind of person, everyone comes with a similar attitude. Highly driven, motivated, high level and keen to connect and network. This meant that I could help others and they could support me, which has aided me hugely.
I definitely got a return on my investment. Honestly, one of the reasons I worked with him was because I was curious as to how much better he’d be considering his high price tag, compared to the other coaches I had worked with. The fact that I’ve just signed up for more sessions with him proves that I think he’s excellent value for money.
As a coach, he’s astute, candid and has a way of not telling you what to do, but helping you to come to the realisation of what to do yourself. The techniques he teaches you don’t just help with the area you’re trying to improve, but can also be applied to other areas. You end up with an arsenal of tools for the rest of your life.
As a person, he’s empathic, smart, likeable, and has a great sense of humour! I can absolutely imagine being friends with Michael beyond our coaching relationship. He never makes me feel small and always brings out the best in me.
If you want to work with someone like him you need to be very driven, committed to change and prepared to hear the hard truths. If you’re putting down the money that he charges, you need to be able to take the feedback on the chin and be committed to implementing the things he teaches you. To work with him, you have to be prepared to work fucking hard to get the results. It’s a team sport. He’s awesome, but not a magician. You must be willing to make the changes.
If you’re already successful, but want to make sure you’re becoming the absolute best version of yourself, making the most of this one shot we have at life - Michael is the coach for you."
"I hired Michael because I felt lonely. I felt that there were few people I could talk to who share the same mindset as me. I wanted to be met at my level and then be challenged and pushed beyond my limits, because for me if you’re not growing, you’re dying. Every single day is about being better than the day before. I told him this during the initial consultation and I knew it would work from there.
I was unhappy just standing still and accepting average. I am constantly and relentlessly obsessed with getting better every minute of every day, so being like everyone else who accepts 'normal' isn’t for me, but that’s often lonely. I needed someone to challenge, push and say the things that no-one else will. He has no vested interest in me like family, friends, bossed or colleagues do, he is just someone who wants to make your life better.
I don’t believe in fate, but sometimes the stars align: my boss met Michael, had a consultation and didn’t like him, but said he would be just right for me. The same day, another colleague recommended him. With two recommendations, I had to go to check him out. We met and just hit it off. Liking and connecting with a coach is very important for me, and I liked Michael immediately. After that, there was never any question about working with him. I was strapped in for the journey.
The journey for me was about the small shifts throughout the process. At the start, I wanted the big life-changing moments and epiphanies, but it was about six months in when we had a round up and I realised that I’d already shifted a lot: I was thinking in a different way, processing information in a different way and challenging myself about the way that I’d been thinking before.
The big thing for me was matching my life with my world-class, high-achieving mindset. The most memorable and most enjoyable session was when Michael told me; "I buy into your mentality, but when I look at your life, you might have a nice house and a good job, but you don’t stand out. There is no part of your life that is world class." That dug to the core of my soul and hit me like a punch in the gut, but it got me thinking in a very different way.
Michael is quite the alpha male, but some of our sessions were also quite deep on an emotional level, digging to a depth I wasn’t expecting. Whether it was talking about an argument I had with my wife, or someone upsetting me at work, he took me where I needed to go to resolve it.
So when at the end of our first six months he asked whether we would continue working together, it was an easy yes, as I felt I had unfinished business still. This proved to me I definitely got a great return on investment. Do I have more money in my bank account after working with him? Yes. But, the real investment is in your life and that’s how you get a smile on your face on your deathbed: from the experiences you had and the impact you had on the world.
As a coach, Michael is unique. What you see is what you get. He gets to the core of what you do and doesn’t pad your sessions out with bullshit. He’s also a big softie and every time we meet we have a big hug. He really has no vested interest and his only goal is to make my life better, to help me feel more fulfilled and successful in every part of it. He’s always thinking about his people. He might be the highest paid coach in the U.K., but his aim is to have the biggest impact, that’s where he gets his sense of fulfilment from. He’s a top bloke and I love him!
If you’re thinking about working with him, think about the outcome you want and accept that what he might say to you may not be what you want to hear. But if you want to make changes, shift and be the best version of yourself, if you're prepared to sacrifice things, he’s your guy. It’s limitless what you can do in this world, and Michael will help you do things you never thought possible."
"Before I met Michael, I was really unsatisfied with my job; I found it very unchallenging and I didn’t find the work suited me. I just wasn’t interested in finance, it wasn’t a passion of mine but I wasn’t sure how to change it. The dissatisfaction with my job was affecting my social life, it was affecting my family life and my general mindset. I wasn’t living in the moment because I was constantly thinking about how my job was not right and I was getting super impatient about it and needed to get help ASAP, that’s where Michael comes in.
I was searching on Google for career coaches and I remember clicking on his website. It was very different to anyone else’s. It was direct and it was quite easy to get an impression of who he was.
I chose to work with Michael over other coaches, firstly because he offers free face-to-face consultations, which I think is valuable because you really get to know someone when you meet them face-to-face and get to know if you’re suited to each other. I remember reading his website and I liked that there wasn’t a strict structure to the way that he worked. I also liked his bluntness and how honest he was.
The result of working with Michael was that I actually realised that the career I was already in was what I wanted to do for the medium to long term. We spent a lot of time in our sessions, at the early stages, looking at different career options and I really felt that I lived in that career for those couple of hours and then for a couple of weeks after as well whilst I was researching them. We were able to work out that that option wasn’t right and then the next session we’d move onto a different one. It wasn’t until the fourth or fifth session that I actually realised that the job I had was what I wanted to do. Michael helped see it in a very different way and appreciate lots of things I didn’t appreciate before.
In the first session, I definitely noticed a change in my mindset; I was much more focused looking at different careers and I was already happier after the first session. I remember walking out of that meeting and almost skipping down the street because I felt like there was some focus and some structure, I had things to do and to research. Then I noticed the results of coaching starting to creep in around the fourth or fifth session.
One unexpected result was that I actually broke up with my boyfriend during the programme. I was learning a lot about myself and working out what I did and didn’t want out of life, obviously this was specifically around my career but I think because of that, I also started to reflect on other aspects of my life and one of those things was my relationship. I realised that it wasn't quite right and I was able to feel confident about breaking up with him.
I definitely feel like I got a good return on investment with Michael. I think a lot of people might say this but I wish I’d spoken to him and got his help a lot sooner. I spent probably two years thinking about having career coaching and not doing it and worrying that it would be a waste of money but definitely not with Michael, I would have paid more… but don’t tell him that.
As a coach he is very focused, very structured, and has great intuition. In our first session I remember him listening to some of the things I was saying and the way that he was responding made me feel as though he knew me better than some of my friends and some of my family. He’s a great listener and also has a really good sense of humour. He made me feel very comfortable, like I could say anything and be brutally honest all of the time which I think is very important when you’re discussing your career and your future with someone.
If you’re thinking about working with Michael, I would say 100% you have to go for it. I was unhappy about my job, I couldn’t see a future in it, I was unsatisfied and it was really affecting my life. Now that’s all gone and I feel so much happier about everything and much more like myself. If you’re looking for that change, then do it - you won’t regret it."
"From the outside looking in, it looked like I had everything. I was running a small successful business, but all I could see was that it wasn't internationally successful. I was successful, but I always wanted more. What I had was never enough. I was frustrated all the time. I was in a downward spiral where everything was getting too much.
I was constantly tired and just didn’t want to get out of bed in the morning. I was running around trying to please everyone, keeping the plates spinning and holding everything together. I needed to find the way out, but I didn’t know how to get out and manage everything that I had going on.
I needed someone to talk to, which as a business owner is hard to find. I had no-one to talk to, which is why I needed Michael. Without his support, my life would have crashed down around me, and I probably would have lost everything.
When I first went to see him, I had this big dream of making my business international. Oddly enough, through the process, some of the things I thought were really important to me became less important, and some of the things I thought were really going well, I realised needed improving, for example my personal life.
I concluded that I had actually achieved a lot already and didn’t need to go to the next level to be happy. I’m not going to be the next Elon Musk, and I’m okay with it now. Focusing on other things instead made me feel more peaceful. I was happier with myself. All I really wanted was time to enjoy my life.
The changes already started happening between our initial consultation and our first session. I knew I was going to be parting with a lot of money, so I started doing the work straight away. The first big result came quickly, and was a result of Michael’s passion, enthusiasm and energy. He helped me win a £1m contract in my care business that I would otherwise not have dared to go for myself.
When I looked at Michael’s prices, I just looked at what I would get from working with him. I haven’t worked with him in three years, but I still remember all the lessons he taught me. I go to events he puts on and I speak to him regularly - he has a big impact, still to this day. I didn’t just pay for the sessions, I paid for all of it and I’m so glad I did. It’s been a great investment.
As a coach, I couldn’t speak any higher of him. He knows what he’s doing, often from instinct. He’s been there, seen it, done it. He has this ability to tune in to people, get into their heads and work out where you need to go to improve. He pulls it from you, so you realise for yourself how to improve, then he helps you plan, plot and realise it.
He’s a really caring guy and has a heart of gold. He is genuinely interested in people, you never feel like just a client to him. He will deal with you professionally and how he needs to, but he cares about you. It’s been three years, but he still checks in on me to see how I am, because he’s just that kind of guy.
The best investment you can ever make is in yourself, and if you seriously want to take yourself to another level, don’t think about working with Michael, just do it, because he will get you there.
Pick up the phone and go to see the guy - he will change your life."
"I hired Michael because I was getting very frustrated in my corporate job. I was jutting against brick walls, became very negative and was finding a lot of conflict in my life. It didn’t matter what I did, life never went the way I wanted it to. I felt I should have been further along in my career, but others didn't see my potential, which made me feel down and unmotivated to go to work and give my best. I needed support to overcome that. Michael was a third party, not part of my professional or personal life, to help me overcome these roadblocks.
He gave me the time to reflect and see that the issues were within me. I realised that I didn’t really want to be in the corporate world anymore; I wanted to start my own company, which Michael gave me the push and the confidence to do.
I saw a couple of coaches before deciding to work with Michael. He was the one I felt most comfortable with and I liked his firm, direct and laid-back approach. Once I’d met him, it was a no brainer. He didn't hesitate in pushing me along, kicking me to get things done and asking the direct questions, which I didn’t feel the other coaches would give me.
He told me what I already knew, but needed to hear again. He made me do a lot of self-reflection. So, sometimes working with him was pretty uncomfortable, but ultimately it gave me the ability to see myself clearer and more honestly.
I got results much faster than I anticipated. I think this is because he would set me little tasks and goals and would always follow up with the success of them. Then he would push me along further, harder and question why certain things didn’t work so well. The results just kept coming!
The impact on my personal life was completely unexpected. Michael’s focus is really on life as a whole. I saw that life is all intertwined and when I looked at things that way, I saw how I could change everything faster and more positively.
He asks some awkward and personal questions, but you have to trust and be open with your coach. If you don’t, you won’t get the results you want. Michael knows more about me than most of my friends, so in having those real open conversations, he could tell me in real terms what I need to work on.
Working with him is expensive, but you get a lot more back than you put in.
He’s a very direct and blunt individual, and that’s just what a lot of people who work in the corporate world need. Those at the top of their game especially need this, because people look up to them and won’t push and kick them if that’s what they need, whereas Michael has absolutely no hesitation in doing that.
As a person, behind the coach, he’s a great guy. He’s approachable and is always there for you. He has his hard persona, but he’s actually very soft as well. Plus, he’s a lot of fun, too. You definitely don’t have to be serious all the time during the sessions with him.
Anyone who wants to work with Michael and is worried about the cost or how he is, forget about that and just do it. The impact he has on his client’s lives is second to none. Don’t think about it, just pick up the phone and start your sessions with him as soon as you can."
"I’ve been running my business since 2009 and through that I experienced the usual massive highs and lows, until I reached the ultimate low. I’d lost my mojo. I’m a very active person, but I was taking less and less action. I felt like something was missing, and I had no one impartial to talk to about it who wouldn't just make it about them. I’m a very strong and bossy person, but there was no-one strong enough to tell me to buck my ideas up.
The knock on effects of this were feelings of guilt when I spent time with my children because it meant I wasn’t working on my business, and in turn I was not enjoying working on my business because I felt guilty that I should be spending time with my children. I was plodding along, telling myself that my dreams don’t matter, my life is okay. 'Maybe this is my lot and I have to accept it.' I knew something was wrong as this was very unlike me. I knew Michael was the only person who could kick me out of my slump.
I chose to work with him because I don’t know anyone else who I respect enough to tell me what to do, or call me out on the crap I tell myself. There are only two people in this world stronger than me. One is my Dad. The other is Michael Serwa. I couldn’t go to my Dad, so I went to Michael.
At first, I thought I was going to him to get my mojo back and get a kick up the bum, but what I got was so much more than that. I now have big goals which I’m close to smashing, I jump out of bed at 5.45am, and I lost weight - I didn’t even know I was insecure in my body! My relationships with my husband, children, friends and myself are so much better now. Everything has changed.
I started getting results from the first session. I knew after the first couple of hours that my life was going to change. On my way home, I felt like I had a huge weight lifted off my shoulders, which meant I could achieve so much more. Subsequently, in every session we would plan something new to make me become more powerful, I would implement it and my results would go up to another level. More money, better relationships, and more overall happiness and fulfilment. I went from feeling down to powerful and fearless in only six months, and I couldn’t have done it without Michael’s help.
I often talk to my clients about COI (aka Cost Of Inaction). I applied this to myself and I knew that if I didn’t take action, my life would stay as it was. Instead, my life improved in every area and is still improving, as I’ve got Michael’s voice in my head coaching me. When you have someone coaching you for six months, they become part of your life, whether they realise it or not. The knock on effect of this on the rest of my life has been amazing, and it all started with reaching out to Michael.
He’s the most powerful coach I’ve ever come across. He’s kind, but very strong. You will not get away with excuses, stories or lies that you’re telling yourself. He does this in a gentle but firm way. His interest is entirely in getting the best out of you, he cares about his clients immensely.
From the moment a session begins with Michael it became all about me, how I was feeling, how to get from where I was in the last session to where I wanted to be in this session. He was completely focused on me and what was going on in my life. So many coaches talk more than a client, but not Michael. He’s a great listener, always asks the right questions, and is great at calling you on your bullshit.
If you’re considering getting a coach, just get in touch with Michael and start a conversation. That conversation in itself can change your life. Other coaches might make your ego feel good, but they won’t transform you. Michael will. Reach out to him today."
Amanda C Watts
"The reason I came to Michael was that I wanted to live somewhere different, but the thought of moving was overwhelming, especially with a busy career. I was happy enough in my career, but even there I felt like I was coasting with no signs of progression. The thought of moving house and changing careers was completely overwhelming.
I was in a rut and I definitely wasn’t aligned. Life wasn’t as it should be. I was unsettled and wanted to do and have something different, but I didn’t know how to get there.
I googled ‘straightforward coaching’ and Michael popped up. He told me to ‘stop bitching and take some action’. Simple? Yes. But sometimes you need someone to say it and mean it. He certainly meant it.
After working with him, I moved house not just once, but twice. Instead of feeling overwhelmed, I realised if you take action, it’s never as bad as you think it’s going to be. I also made two big career moves in that time, too. All of this within just two years.
Did I get a return on my investment in coaching? Absolutely, without a doubt.
Michael is polarizing, direct, deliberately provocative and arrogant sometimes, but he has the proven results to back it up. He certainly won’t do the job for you or comfort you in your woes, but he’ll always help you find the actions to take to get you what you want.
He’s not for the faint hearted, though - so don’t work with him if you’re easily offended. He will challenge you, he will tell you where you’re going wrong and he will call you out on your behaviour. If you don’t like that, he’s probably not the coach for you, but if you want to change things and get things done fast, he might just be the man for you."
"Before starting my current business, I was a dentist, but I realised that I didn't want to be a clinician for the rest of my life. I needed to decide which direction I wanted to take my career. I wanted to make sure I had an outsider's perspective to help me navigate to the path that I ultimately chose. When I was searching for a coach, it was pretty scary. I had invested seven plus years in university learning to be a medical professional, so I was at a serious crossroads in my life. I recognised I needed someone who could help me plot a path for how I was going to get out of that fear. I heard about Michael fairly organically, through searching for personal development coaches and career shift coaches specifically. I spoke to a few people and ultimately, he seemed to be the one that made most sense for me. I chose to work with him because of his no-bullshit approach. I wanted someone who could hold me accountable and drive me forward. I wanted to be pushed, and while I feel like I have a lot to offer, I wanted to work with someone who could really squeeze the most out of me.
When I first started working with Michael, I had one very obvious goal and that was to have clarity on where I was going next in my career. I highlighted to him that the technology industry was where I had wanted to work for a long time. After a couple of sessions, he introduced me to some exciting tech companies and some really fantastic people who helped me get my foot in the door of the industry. That was where I met my co-founder and current business partner Claudia, and since working at some of the world's largest tech companies together, we co-founded Vyable Beauty. When I first spoke to Michael, I said that my big goal was to run my own company, but we both agreed that at that time I wasn't ready for it as I was super immature from both a skills and career perspective. I needed to make a shift from a professional career to running a company. From working with him however, I have achieved my goal and I am exactly where I wanted to be, and as any of you who run your own business will know, it's the most exciting, thrilling, and scary thing.
I started to see the results of our coaching immediately. I think the most powerful thing that he does is that he looks at all aspects of where you are in your life at that time. So it's like an audit of where your life is; from your personal relationships and health, through to your professional and career development. He makes you draw a line in the sand where you feel that you are at that point in time, and once you set that line, you can set goals.
Within the first few months I had already started working with several startups in the tech sector. You see results fast because Michael demands results fast. I think the thing that I wasn't expecting when I first started working with him was how powerful his network is. He works with the highest performing people on the planet from all different industries and he gets you access to all of that expertise. I'm happy to say that I have a ton of friendships with people from his network off the back of that. Not only that, but Michael is now also an investor in my company and he's helping us to grow, so he's there to help you not only when you're working together, but past that point as well.
When I think about the return on my investment from working with him, it was invaluable, I couldn't put a price on it to be honest. Looking back on it now, it was a huge amount of money for me at the time but it was worth every single penny. His coaching is powerful and you pay for that. His personality is one of confidence, intelligence, belief, inspiration, and motivation and he brings all of that out in you, too. When you work with him, you get the side of him which is professional and confident. However, once you get to know him, you realise that underneath is a very loving and caring person who just wants you to be the best version of you and he will help you in any way he can. He will also help you after coaching, so this is not a ‘one-and-done’ situation, he will be there for you for the rest of your life and that's what makes him so special and so unique.
Having been through the process, all I can say is that working with Michael has been an invaluable experience. When I first spoke to him, I said I wanted to be the owner of my own business and now I'm just that. So, if you're thinking about working with him, all I'll say is just go for it and don't look back. It might turn out to be the best decision you'll ever make."
"I worked with Michael at a time when I had experienced a real career lull. I had enjoyed a successful NHS management career with multiple promotions, opportunities and accolades, and yet here I was after a 16 year career feeling unhappy, de-energised and lacking the unwavering sense of purpose in this area of my life that was my central motivator. My enthusiasm had seriously waned.
I had worked with Michael a few years previously on identifying and achieving some personal goals. Michael couldn’t be more different than me. I believe this has been very helpful, as I had a tendency to surround myself with similar personalities and viewpoints to my own.
Michael helped me to look at things in a new way; to move away from negative associations and be braver, to work on exciting new goals that would take me outside of my comfort zone, but lead to infinitely more rewarding paths. Within four months, I had made a decision to move on from permanent employment and set up my own business, which is flourishing today.
Working with Michael required a significant financial investment - one that I would say was worth every single penny. I have easily seen the return of that investment 10-fold.
Michael is extremely honest, generous and fun! Without fail, I felt he was always fully present and 100% committed to helping me achieve my goals.
I would recommend Michael without hesitation, but with a warning - be prepared for your life to never be the same again!"
"Michael is extremely talented at what he does. From day one working together, I knew I was in very capable hands, as he helped me get my ass in gear for one of the most productive runs of my life. Now, that run has become my new normal."
"Michael is everything you could hope for and much more. He is extremely sincere, pragmatic, and funny. His ability to positively impact your life, and dedication to his field are immeasurable.
He shows up for you, and for him. Believe me you will enjoy every minute. He took me on a journey of self-rediscovery, giving me a new perspective so I could be the absolute best version of myself.
When you work with Michael, be honest with yourself (and him) and you will accelerate your growth beyond your wildest dreams.
I flew from another country for the initial consultation. And I would totally do it again."
"Michael is marmite. You’ll either like him or you won’t and I’m sure he’d agree with that summary, too.
I love him. And I don’t say that lightly. Straight shooting and hard-nosed, he says things like he sees them and cuts through the BS whilst doing it - which as an Aussie, I totally respect. He tells you what he thinks and makes you reconsider or challenge your own set of beliefs. This is absolutely necessary when you’re aiming high and want someone in your corner - having a ‘yes’ person as a coach just doesn’t work. We all have enough of those in our lives.
He’s also a great connector and knows someone in every industry you may possibly need. He’ll get you up the next rung of the ladder and will ensure you have fun whilst doing it.
Calling all Type A personalities – you’ll most likely work really well with him. If you’re the quivering wall-flower type – probably not so much."
"I had reached a crossroads in my life after ending a toxic long-term relationship and needed a new focus on building a full-time professional career as an artist. I had all the education, understood art and was talented, but I just hadn’t shone in my career up to that point. My kids were grown up and leading independent lives, I had no one but myself to answer to. This was my time and I had a burning desire to be acknowledged and successful.
I found Michael through a business network I was part of and began stalking him on social media. I knew that his take-no-prisoners attitude was exactly the kick into action I needed. I had to take responsibility for my life; personal and professional.
We worked through this transitional period and I can honestly say that Michael set me on a fresh path with new confidence. Sometimes he said things I didn’t want to hear, however, it has been important to move away from the old paradigms of artist - struggle - gallery - success and take matters into my own hands. A shift was important and he helped me step outside my creative head of repeating old stories and become more strategic and organised.
I’m happy to say that I have recently completed a successful commission for Michael to create a large-scale artwork for his beautiful Mayfair penthouse apartment. That’s a huge personal accolade.
My art and my life are always a work in progress and I count him amongst the most important influences which continue to shape my growth, mindset, and success."
"When I originally reached out to Michael, it was with regards to training with him to become a coach myself.
From my initial contact, and throughout our changing relationship, I always felt so connected with him and knew instinctively that he always had my best interests at heart.
As I progressed through training with him to become a coach, I realised that coaching just wasn’t for me, and so asked him if we could change to him advising me on a startup I wanted to work on at the time instead. He fully understood and supported my decision, and so continued a relationship like no other.
I thoroughly enjoyed my time working with him – it was an eye-opener, a wonderful learning curve, and every session was two hours of ‘thinking outside the box’ which is exactly the way I like to work.
Michael gave me the power to think things through in ways I wouldn’t ordinarily have thought, and this enabled me to find the key to unlock multiple doors, allowing me to put an end to several previously repeating and ongoing problems in my personal life, and to solve any conundrums in my business life.
If you’re hesitating about whether to work with him, just do it – when an opportunity comes up to work with someone so talented, grab it with both hands, I’m certain you will never look back.
Thank you, Michael."
"A mix of personal and professional challenges led me to seek out a coach. The personal will stay between me and Michael, but one of my professional frustrations was that my revenue didn’t reflect the high value I add to clients. After several years of grappling with this, I realised that I needed some outside help. A friend recommended Michael to me.
I recall vividly meeting Michael for the first time, determined not to reveal too much about my personal issues until I felt comfortable with him. Well, that worked well, didn’t it? Within a few minutes of meeting him, I’d spilt my guts! He disarmed me with his skillful questions, directness, honesty, humour and no-nonsense approach. Oh yes, and his charm.
Over the few months we worked together, he helped me to build my ‘hustle muscle’, changing my daily routine to devote time to making sales calls, day in, day out, until it had become a habit. Within a few weeks, I saw an uplift in revenue. On the personal front, he helped me confront certain options that for me had previously been unthinkable.
In short, I feel that my time with Michael was well spent and gave me a terrific return on my investment. If asked to describe his style and approach as a coach, I would say that Michael Serwa is the real deal."
"I sought a life coach to find some clarity in my life. Although everything was great, I wanted it to be fantastic, I just didn’t know how to get there, and I had hit a dead end road. This started to affect my health, I was stressed, putting on weight, arguing with business partners and not meeting deadlines. Whilst I was still successful, I didn’t feel I was meeting the targets that I once was, and I wanted to get back on track.
I found Michael online, and after doing some research I didn’t need to look any further, I knew he was the right person to coach me. Upon meeting him there was an immediate connection and I knew he would help me achieve the goals I wanted to achieve.
The reason I chose to work with him was that I saw myself in him. He has the same no-bullshit approach and will tell you what you need to hear, whether you want to hear it or not. What Michael gives me is clarity and the ability to see my own faults, which is something I have struggled to do in the past. I get an opinion from outside the box which helps me to objectively see whether I’m being too harsh or whether I’m putting myself down too much. Or if I’m too lenient with a business partner or holding back on a business deal.
Working with him, I saw immediate results in terms of identifying the areas in my life that I needed to focus on. However, I started to see major results after 4-6 months. I began to achieve clarity in what I wanted to do in life, how to move forward with my business and to see the benefits within my personal relationships.
I also experienced some unexpected results. I realised I had trouble trusting people but had never identified the reason. But, after meeting some of Michael’s other clients and discussing this, I recognised how much of a problem this had been causing me and I now no longer have that limitation.
Working with Michael may not be cheap but you 100% get a return on your money. If you’re looking for the type of coach who is bold, direct and who gets results with a ‘no-bullshit’ approach then look no further than him. Be prepared for a rollercoaster ride, but you will not be disappointed."
"When considering how to improve my life, the most important thing I have ever done is to identify which beliefs are limiting me. Everyone has limiting beliefs, often stemming from their personal history and upbringing. For me, the concept of life coaching is less about identifying solutions to particular problems, but more around an entire shift in mindset.
Within the first few minutes of meeting Michael, I felt my limiting beliefs immediately being challenged. This wasn’t because of the topic of conversation (e.g. “What are your goals?”), but more because of the level of development, self-worth and vibrational frequency that Michael is operating at. This does one of two things - it polarises you. Either you are repelled because you are not ready to be challenged, or you are forced to accept that you do not have any reason to limit your potential in life.
This is why I found coaching with Michael to be so transformative. Month by month, the internal bullshit I would tell myself became quieter, and was replaced with an abundant mindset; with stronger boundaries and a greater capacity to be vulnerable and give love.
Now, I find myself at my strongest mentally, but also less ego-driven and more capable of accepting criticism. In short, my experience represented a turning point in my life, and there is no financial value that I could put on this.
My business has grown by 150% and I have met my life partner throughout my time being coached by Michael. Thank you for being part of my life buddy!"
"I contacted Michael for support in developing certain soft skills, as this was holding me back in my professional and private life. I had no previous coaching experience, so I wasn’t convinced it would work in my case. However, I decided to give it a try and set to engage the best coach I could find.
During our introductory session, Michael explained how he works and what to expect. He was very professional but also easy going and witty and I felt he could help me.
The sessions were intensive and eye-opening. He lives and breathes personal development, reads people quickly, and can direct thoughts and beliefs in the desired direction, giving references to universal principles of human behaviour, his own or others’ experiences, books or movies. I felt almost hypnotized and immediately noticed changes in both my thinking and behaviour. I could also count on him between sessions and he supported me through a very important decision I was facing. At the end, after making a final assessment of my life, I was amazed by how much it had changed. I could hardly believe where I was when I first spoke to him.
I can heartily recommend Michael to everyone who is looking for a guide on their personal development path. He knows every aspect of his field and what it takes to get you where you want to go. He will give you the most targeted advice and hold you accountable for the agreed actions so you do not fall off the course. You will be surprised how much your life will change by the time you reach the end of the programme."
"I’ve known Michael for nearly a decade now. If you’re looking to engage a no-nonsense, highly intuitive, slightly unorthodox and demanding coach then I’d definitely recommend him. He will assess where you are and where you would like to get to, and then work closely with you, holding you to account along the way to give you the best chance of getting there."
"When I first got in touch with Michael, I wanted to gain clarity around my future goals and to improve my decision making. I was sleeping terribly due to anxiety and grief, and I put a lot of pressure on myself to look after those around me.
The biggest hesitation I had was the significant financial investment required for Michael’s coaching. Six months later I can say that whilst on the surface my life hasn’t changed greatly, the inner transformation I have felt was worth every penny and more.
Michael is driven, knowledgeable, and 100% present. From my first session with him, I left feeling motivated and inspired every time. He is such a big-thinker and only sees the positives, he pushed me to open my mind up to new possibilities, and vocalise aspirations that I wouldn’t have explored as quickly, if at all.
One of the things I realised through coaching is that I had lost a lot of confidence over the previous year both personally and professionally, and that I distract myself from my own goals by focusing on others. Michael has since helped me to establish boundaries in my life that have changed me for the better, he was able to pick out my strengths and over time has empowered me to realise them within myself. I now feel focused and able to put everything I’ve learned into a more successful future.
If you’re on the fence as to whether coaching with Michael is right for you, I would suggest that you just take the leap and go for it. There is so little to lose and everything to gain."
"Working with Michael was a game changer from which I have never looked back. His approach is unique and has given me the tools I needed to find answers and move forward positively in my life. I would not be where I am today without Michael, working with him has been truly transformative."
"My key takeaway from the sessions was momentum. I will continue to translate the dynamic discussions into actions to create new opportunities.
Michael possesses sharp observational skills, a vast expertise in the field of personal development, and true passion to transform his clients’ lives. I valued every minute with him.
Thank you Michael for challenging my limiting beliefs, building my resilience and silencing my inner critic."